11-23-2020, 02:07 PM | #45 | |
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Congrats on the F90.
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11-23-2020, 02:10 PM | #46 | |
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Half of the members are behaving as if Markus Flasch went to their house and called their kid ugly.
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11-23-2020, 02:10 PM | #47 |
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I have no issue with using social media for promoting a product. It is how it is used for the M3/4 I have issues with. It is telling me I am no longer the target audience for this product.
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11-23-2020, 02:13 PM | #48 | ||
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11-23-2020, 02:13 PM | #49 |
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Some of the posts on this forum are genuinely incredible.
"Kids with hoodies" lol what on Earth do you drive you car in? Slippers? Get a grip. "I don't like the adverts I like the adverts from ten years ago" cool, i liked it when my mum still bought my clothes and wiped my ass. The world changes. Honestly, Supercar Blondie is not to my taste and I'd prefer something more technical but this forum is basically descending into old man shouts at clouds. |
11-23-2020, 02:16 PM | #50 |
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Click "hide video" on your feed and no matter who shares it, you won't see it...you're welcome!
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11-23-2020, 02:17 PM | #51 |
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I agree it's a little sad how all these youtubers are raking in $$ and buying supercars, especially Shmee, Stradman and Blondie. I'll never understand the economics.
and how Shmee gets access to ///M (they even lent him an M5 for a few months) and the Porsche factory to see his car on the production line. That said, she has driven some pretty wild cars, even some rarely seen and I'd recommend checking out her youtube channel. she's driven another BMW concept car at the Welt she also did a good interview w MB CEO. but I do think she's gonna ruin her Wraith.
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11-23-2020, 02:26 PM | #52 | |
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Love me a big old grille! Wish it was an xdrive G80
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11-23-2020, 02:26 PM | #53 |
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I refuse to watch any SCB video.
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11-23-2020, 02:45 PM | #55 | |
Leave the gun. Take the Canoli.
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11-23-2020, 02:48 PM | #56 | |
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Let's be honest, most M3/M4s are owned by dudes. Majority of clicks on this video will be from dudes. So I see this as a win. BMW is just using the usual marketing tools of this era for their benefit, there is nothing wrong with movies extra several thousand units via different channels. Besides, this type of marketing costs them next to nothing, as they simply invited her team for a short drive in the blocked off parking lot. Hopefully next summer BMW will invite proper motoring journalists in for actual test drives at the racetrack and actual roads. I can't wait till I see first drives by Chris Harris and Henry Catchpole.
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11-23-2020, 02:49 PM | #57 | ||
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11-23-2020, 02:57 PM | #58 | |
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It's new, trending and attention-grabbing/in-your-face, which is great for their target market. That way they wouldn't have to go out and total their dad's rare cars (like how Gillean totalled his dad's Pagani). Oops! Should be a monster though, just more Fast and Furious now than Mission Impossible . lol
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11-23-2020, 02:58 PM | #59 | |
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Up until that video and the tech dive media materials, I did not know the extent to which BMW M GmbH went to modify an existing chassis & body-in-white to create a true dual-purpose family car. Only then I knew where the extra money went, e.g. extensive use of CFRP, magnesium, aluminum, engine cooling, etc. Exact same workshop likely not doable in covid times, but there have been no tech videos and documents like during the F8x launch. Exterior design, more modern iDrive or new car smell are not enough for me to make me upgrade from the current car; I need to know ALL the details. So far, it appears to me that the focus has been on rather non-motorsport, non-technical stuff. BMW could do that AND give cars to influencers to get that sweet Internet clout. I guess we'll have to wait till someone illegally gets ahold of technical training PDFs. :
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11-23-2020, 03:16 PM | #60 |
Leave the gun. Take the Canoli.
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I'm thinking maybe 35ish + would be a reasonable age target audience for an M3/4. 8s are probably closer to the slipper generation. I looked at them, but my CA told me I wasn't old enough for one.
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11-23-2020, 03:22 PM | #61 |
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I bought my first M3 at 29, my second at 36, my third at 43 and my fourth at 47. All were bought new with the same purpose of serving the dual duty of daily driver and track toy. My next purchase will be to serve that exact same purpose. IMO, there’s no “age” to own an M3/4, but it is rather about “purpose”.
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11-23-2020, 03:24 PM | #62 | |
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11-23-2020, 03:29 PM | #63 | |
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Did BMW fix this issue with the Carbon Fiber Roof? I've requested with BMW North America over and over again for BMW M to put back the missing bolts. That's what's gonna be great about this new M4 it that it finally has M xDrive which I as well have requested for years, so it can be a one car garage and driven more as a daily in 4-seasons if so desired. |
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11-23-2020, 03:39 PM | #64 |
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I think she would make an excellent preschool teacher.
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11-23-2020, 04:00 PM | #66 |
Leave the gun. Take the Canoli.
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Absolutely. I said it from the beginning. Put an attractive female in a guy's world (car or gun videos for instance) and you are going to get lots of attention.
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