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      03-02-2023, 12:44 PM   #1
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2023 Best BMW Dealerships in U.S. List -- Center of Excellence (COE) award winners

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BMW of North America Announces 2023 Center of Excellence Award Winners, Recognizing the Best BMW Dealerships in the U.S.
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Woodcliff Lake, NJ – March 2, 2023… BMW of North America announced today its annual Center of Excellence (COE) award winners, recognizing 32 BMW dealers across the U.S. for having delivered exceptional results in sales, service, and customer experience. The Center of Excellence awards are the highest honor a BMW center can receive for overall customer satisfaction and operational performance.

“As the primary point of contact with customers, our dealers play a critical role in representing our brand and shaping the customer experience,” said Sebastian Mackensen, President and CEO, BMW of North America. “On behalf of our entire team, I’d like to congratulate this year’s winners and thank them for their tireless efforts, leadership, and commitment to excellence.”

All 349 BMW centers in the U.S. were measured on six different sales and aftersales Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC) Index. Winners outperformed their peers across these categories throughout 2022.

2023 Center of Excellence Award Recipients (listed in alphabetical order):

Bert Ogden BMW (McAllen, TX)
Bill Jacobs BMW (Naperville, IL)
BMW North Scottsdale (Phoenix, AZ)
BMW of Anchorage (Anchorage, AK)
BMW of Little Rock (Little Rock, AR)
BMW of Minnetonka (Wayzata, MN)
BMW of Murrieta (Murrieta, CA)
BMW of Omaha (Omaha, NE)
BMW of Peabody (Peabody, MA)
BMW of Rochester (Rochester, NY)
BMW of Sioux Falls (Sioux Falls, SD)
BMW of Warwick (Warwick, RI)
BMW of Westchester (White Plains, NY)
BMW of Wilmington (Wilmington, NC)
Bobby Rahal BMW of South Hills (Canonsburg, PA)
BMW of Des Moines (Urbandale, IA)
BMW of Grapevine (Grapevine, TX)
BMW of Honolulu (Honolulu, HI)
BMW of Lafayette (Lafayette, IN)
Cain BMW (North Canton, OH)
Crevier BMW (Santa Ana, CA)
Flemington BMW (Flemington, NJ)
Galleria BMW (D’Iberville, MS)
Habberstad BMW (Huntington Station, NY)
Hendrick BMW (Charlotte, NC)
Passport BMW (Marlow Heights, MD)
Paul Miller BMW (Wayne, NJ)
Peter Pan BMW (San Mateo, CA)
Rallye BMW (Westbury, NY)
Sun Motor Cars BMW (Mechanicsburg, PA)
Tulley BMW (Nashua, NH)
United BMW (Alpharetta, GA)

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      03-02-2023, 01:37 PM   #2
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My local dealer on there. That’s a good look for them.
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      03-02-2023, 01:39 PM   #3
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My dealer is in the list as well. I agree they are excellent. At least for service.
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      03-02-2023, 01:41 PM   #4
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Do you guys put anything into the dealers that are listed as M Centers? Does that actually mean something or is it just something they pay BMW to be able to stay. I have two close to me that are both on that list, one has the M thing and the other doesn't.
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      03-02-2023, 01:46 PM   #5
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From this list I bought and dealt with 3 dealers:
(1) Bobby Rahal - Good CS, Average pricing, medium collection size, recommended
(2) Sun Motor - Expensive
(3) Passport - large inventory (in case you cannot wait for an order), good pricing, best on used collection, their finance dept sucks
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      03-02-2023, 01:47 PM   #6
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Hmm, none of the 3 dealers I buy from in VA made the cut! And nor did the dealer in MD where I recently bought my 45e. However, my former dealer, Passport BMW (...where I've bought about 8 BMWs) did make the list. Good for them...
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      03-02-2023, 01:49 PM   #7
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Quote:
Originally Posted by TTM0TION View Post
Do you guys put anything into the dealers that are listed as M Centers? Does that actually mean something or is it just something they pay BMW to be able to stay. I have two close to me that are both on that list, one has the M thing and the other doesn't.
This is how BMW frames their ///M Certified Centers:

Quote:
BMW M Certified Centers give customers the opportunity to see BMW M in action. See, hear, and feel BMW M like never before. M Certified Centers showcase what makes the BMW M Brand so special: Ultimate Driving Dynamics and a top-notch look and feel. The M Showrooms are truly one-of-a- kind, boasting outstanding interiors and first-class multimedia presentations, creating the perfect environment to present our finest Automobiles.

We know our M customers are extraordinary - and deserve customer service to match. First-class advice and assistance is integral to the BMW M Brand experience. BMW M sales and service experts are the crème de la crème at BMW. Handpicked, they receive extensive training at various locations. They know our Automobiles inside and out - so our customers can be sure of in-depth, up-to-the-minute advice.
Take that for what it's worth. In practice, they may have an edge on securing allocations, but I don't know what else may really distinguish them.
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      03-02-2023, 01:57 PM   #8
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I'm 3rd on the list for Bobby Rahal near Pittsburgh for my M2. Hopefully they get an allocation soon.
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      03-02-2023, 01:58 PM   #9
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Quote:
Originally Posted by psuibmw View Post
From this list I bought and dealt with 3 dealers:
(1) Bobby Rahal - Good CS, Average pricing, medium collection size, recommended
(2) Sun Motor - Expensive
(3) Passport - large inventory (in case you cannot wait for an order), good pricing, best on used collection, their finance dept sucks
Good to know about Sun...they have a vehicle I'm interested in, so we will see. 👍

I've mostly used Otto's BMW in West Ch, PA and they've been pretty good, but not on this list.
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      03-02-2023, 02:02 PM   #10
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Damn, only one dealer from IL made it on here? Jesus
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      03-02-2023, 02:02 PM   #11
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The dealer I've been working with has been less than spectacular and is on the list.
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      03-02-2023, 02:07 PM   #12
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0 FL dealers isn't exactly a shocker.
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      03-02-2023, 02:28 PM   #13
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My local dealer made the list…their service department is good but sales not so much. Actually not sales, but their finance department is terrible IMO. My first experience with them was ok but my second one was pretty bad.
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      03-02-2023, 02:32 PM   #14
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Peter Pan BMW, eh? Probably got bonus points for voiding warranties
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      03-02-2023, 02:43 PM   #15
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Quote:
Originally Posted by ASAP View Post
0 FL dealers isn't exactly a shocker.
None that I have visited were worth visiting again.
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      03-02-2023, 02:44 PM   #16
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Quote:
Originally Posted by meatspin View Post
The dealer I've been working with has been less than spectacular and is on the list.
Wonder if the Excellence in COE refers to how valuable they are to the brand rather than to the clients? But then again, YMMV and your experience with your particular dealer may be the exception rather than the norm.
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      03-02-2023, 02:46 PM   #17
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I haven't kept up every year with the list, but remember back in the day being surprised seeing certain CA dealers. Never can say I've had a fantastic experience at any of them.
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      03-02-2023, 02:55 PM   #18
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I mean to be fair, this past year most dealers had limited inventory and were selling close to MSRP and it didn’t seem like anyone was offering much for discounts let alone negotiation.

This list might have been heavily influenced by whosever secured more allocations.
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      03-02-2023, 03:09 PM   #19
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Quote:
Originally Posted by JMD View Post
Hmm, none of the 3 dealers I buy from in VA made the cut! And nor did the dealer in MD where I recently bought my 45e. However, my former dealer, Passport BMW (...where I've bought about 8 BMWs) did make the list. Good for them...
Was thinking the same thing. I've had good experiences when visiting Passport BMW for sales.
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      03-02-2023, 03:13 PM   #20
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Very happy to see Peter Pan BMW from bay area on the list! Both dealer and service department are great!
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      03-02-2023, 03:14 PM   #21
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Nice! We're on the list again.
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      03-02-2023, 03:28 PM   #22
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The only dealer in GA on there is United BMW Alpharetta- which tracks with my experience. The only competent dealer in the metro Atlanta area (have no experience with South Atlanta or Macon).

Nalley BMW in GA is the worst though. Please, if you’re in GA, don’t ever take your car there for service (IMHO). Parts is amazing there though. Next worse is Gwinett Place BMW (United BMW too, oddly enough).
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