[Jason]

Note: BMW sold a total of 2,100,692 units globally in 2022, beating Mercedes' 2,043,900 units.

BIMMERPOST NEWS

BMW Group stays on track for success in 2022: Maintains No. 1 position in global premium segment, doubles electric sales

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January 10, 2023 PRESS RELEASE

BMW Group sold 2,399,636 units (-4.8%) +++ BMW brand maintained No. 1 position in global premium segment +++ Sales of fully-electric vehicles more than doubled to 215,755 units (+107.7%) +++ Sales up +10.6% in fourth quarter of 2022 +++ MINI Electric* is best-selling MINI model variant +++ Pieter Nota: “Next milestone for 2023: 15% of total sales from fully-electric vehicles” +++

Munich. The BMW Group significantly accelerated its ramp-up of electromobility once more in 2022. As previously announced, the BMW Group was able to more than double its BEV sales from 2021 (+107.7%) with a total of 215,755 fully-electric BMW and MINI vehicles delivered to customers. A major milestone was reached when the BMW Group handed over its 500,000th fully-electric vehicle to its new owner towards the end of last year.

“Our strong product line-up is the best response to a challenging environment – and enabled us to more than double our sales of fully-electric vehicles again in 2022,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can build on this success in 2023, as we continue to see particularly high order intake for our fully-electric models,” Nota added.

The BMW Group delivered a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers worldwide in 2022 (-4.8%); a year in which all industries faced headwinds from supply bottlenecks, China’s pandemic lockdowns and the war in Ukraine. The main impact was felt in the first six months of the year, with deliveries down compared to the previous year. Sales increasingly picked up in the second half of 2022. In the fourth quarter, the BMW Group reported significant sales growth of +10.6%, with 651,798 vehicles delivered to customers.

The BMW Group is optimistic about the year ahead. “We will maintain our course for profitable growth in 2023. The clear focus will be on continuing to ramp up electromobility. The next milestone for 2023 is for 15% of our total sales to come from fully-electric vehicles. With the launch of the BMW i5 later this year, we are taking another important step on the road to electrifying our model lineup,” according to Nota.

The future of the BMW Group is electric, circular and digital. One highlight on the road to the NEUE KLASSE was presented at the CES in Las Vegas last week: BMW i Vision Dee represents the BMW Group’s vision of the future digital experience, both inside and outside the vehicle. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.

At the same time, the company is pushing forward with further digitalisation of sales and marketing. In future, the BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives – this creates the necessary conditions for a seamless transition between the online and offline customer experience. The clear aim of the new agency model is to enhance customer satisfaction and the premium brand experience and to reach out to new, online-savvy customer target groups. The BMW Group’s new agency model will also create price transparency and ensure customers experience the same, consistent offering across all sales channels. Conditions will be put in place this year that will allow MINI to start in 2024, with BMW to follow in 2026. Implementation will be in close cooperation with retail partners.

The My BMW/MINI app is a core element of the sales realignment. With its many features and intuitive user interface, it guides users through the industry’s best customer experience. The My BMW/MINI app serves as the interface for personalised customer dialogue, with about two million users in around 50 markets every single day.

BMW brand maintains No.1 position in global premium segment

The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year and maintains its No. 1 position in the global premium segment. The BMW brand also saw strong growth in electrified vehicles. Sales of electrified vehicles (incl. plug-in hybrids) for the full year were up +35.6% on the previous year, at 372,956 vehicles.

The brand's attractive product portfolio is proving extremely popular with customers. This is reflected in high new orders for models like the BMW X1, iX1*, i4, iX and i7* models. Later this year, the BMW Group will expand its electric lineup with the BMW i5.

BMW M marks 50th anniversary with record year

Despite the challenges of supply bottlenecks, BMW M GmbH ended its anniversary year with a new all-time high. BMW M reported growth of +8.4% compared to the previous year, with the sale of 177,257 units. At the same time, BMW M made substantial progress with electrification of its product portfolio. The launch of the first two fully-electrified BMW M Performance models, the i4 M50* and the iX M60*, the very first electrified high-performance model, the BMW XM*, and the new M240i Coupé* contributed greatly to this successful year-end. The new edition of the BMW M2 and the recently-released BMW M3 Touring also made a major contribution to sales growth last year.

In parallel with these new additions to the product lineup, BMW M also saw continuing strong demand in its 50th anniversary year for its top high-performance derivatives, the M3 and M4, and its long-established X models. As a result, the outlook for 2023 is very positive for BMW M GmbH, with the promise of further record results to come.

MINI Electric* remains best-selling MINI model variant

The premium automotive brand MINI sold 292,923 units last year (-3.0%). Sales of electrified MINI models developed positively: The number of electrified MINI models sold (incl. plug-in hybrids) climbed +14.3% to 60,839 vehicles and therefore accounted for around 21% of total MINI sales worldwide in 2022.

The fully-electric MINI Cooper SE* remained the brand’s best-selling model variant in 2022. A total of 43,744 MINI Cooper SE*s were sold worldwide last year – an increase of +25.5% compared to the previous year.

2023 will be a very important year for MINI. The brand is celebrating 110 years of automotive production at its main plant in Oxford and will be unveiling the first two fully-electric models of the new MINI family.

Rolls-Royce Motor Cars reported highest sales in its 118-year history

In the year in which Rolls-Royce Motor Cars unveiled Spectre, the world’s first ultra-luxury electric super coupé, the company also reported the highest sales in its 118-year history, with 6,021 motor cars delivered to customers worldwide (+7.8%). Many regions achieved their highest-ever sales.

Each of those cars was Bespoke: made to the precise wishes of the client, down to the very last detail. The value generated by the marque’s unrivalled Bespoke offering was higher than ever before, with clients now paying around half a million Euros on average for their unique Rolls-Royce.

Global demand remains buoyant across the entire product portfolio, led by Cullinan and Ghost - the order bank across all models stretches far into 2023 with very strong pre-orders for the new all-electric Spectre, following a highly successful world premiere in October. The exceptionally positive client reaction to Spectre comes as the marque prepares to build only fully-electric cars by the end of 2030.

BMW Motorrad posts highest sales in company’s history

With a total of 202,895 motorcycles and scooters delivered to customers – an increase of +4.4% year-on-year - , BMW Motorrad reported its highest sales in the company’s history. The Europe, Americas and Asia regions, in particular, all posted new sales highs and made a vital contribution to BMW Motorrad’s record sales. The brand’s compelling lineup, with successful products that shape their respective segments, and the market introduction of popular new models, like the fully-electric BMW CE 04, were strong factors in the successful result for 2022.

BMW & MINI sales in the regions/markets

The BMW Group delivered a total of 791,985 BMW and MINI vehicles to customers (‑6.4%%) in China last year. 199,112 vehicles were sold in the fourth quarter – an increase of +12.7%.

BMW and MINI sales in the US between January and December totalled 361,892 units (-1.3%). Sales developed positively in the fourth quarter: BMW Group deliveries were up +11.1% year-on-year, reaching 112,057 units.

In Europe, the BMW Group sold a total of 877,369 BMW and MINI vehicles in 2022 (‑7.5%). In the fourth quarter, the company delivered 247,551 units to customers. This represents an increase of +10.9%.

In Germany, 252,087 BMW and MINI vehicles were registered in the full year.

[rwemersonrw]

What is the definition of a luxury car, because my many cars in the luxury brand’s line up shouldn’t be included. An A-class, C-class, 2 series, etc.

[GOLFFRR]

thats a lot of cars....

[Burrcold]

Originally Posted by rwemersonrw

What is the definition of a luxury car, because my many cars in the luxury brand’s line up shouldn’t be included. An A-class, C-class, 2 series, etc.

Luxury cars are really just defined by the badge they wear. It's the experience of owning a luxury brand not necessarily the most luxurious vehicle in that brand's lineup. A 2 series may not seem all that much luxury to a 7 series owner, but the dealer experience and ownership experience is closer to luxury than it is mainstream.

[________]

Originally Posted by rwemersonrw

What is the definition of a luxury car, because my many cars in the luxury brand’s line up shouldn’t be included. An A-class, C-class, 2 series, etc.

A comparison with cars of same dimension/purpose.

Compare a RAV4 to an X3.
A Corolla to a C-class
A GR86 to a 2 series

One is luxury one is not. You seem to be comparing cars across the range.

[rwemersonrw]

Originally Posted by Burrcold

Luxury cars are really just defined by the badge they wear. It's the experience of owning a luxury brand not necessarily the most luxurious vehicle in that brand's lineup. A 2 series may not seem all that much luxury to a 7 series owner, but the dealer experience and ownership experience is closer to luxury than it is mainstream.

Thanks that was helpful.

[rwemersonrw]

Originally Posted by Onesie

A comparison with cars of same dimension/purpose.

Compare a RAV4 to an X3.
A Corolla to a C-class
A GR86 to a 2 series

One is luxury one is not. You seem to be comparing cars across the range.

I was! Thanks.

[________]

Originally Posted by rwemersonrw

I was! Thanks.

If we do that we’re screwed because there’s always the next best thing! Imagine Rolls Royce owners looking at the 7 series and saying “this isn’t luxury”. Sky is the limit! But I agree there are “levels of luxury”.
We get used to our cars and don’t consider them luxury anymore… until someone gets in them and tells us it is, or when we rent a Corolla and see and feel the difference.

[PLF69]

Originally Posted by Onesie

If we do that we’re screwed because there’s always the next best thing! Imagine Rolls Royce owners looking at the 7 series and saying “this isn’t luxury”. Sky is the limit! But I agree there are “levels of luxury”.
We get used to our cars and don’t consider them luxury anymore… until someone gets in them and tells us it is, or when we rent a Corolla and see and feel the difference.

So true, when you have different vehicle to drive your reminded of this, some ppl see my Atlas CrossSport as something luxurious but when I hop between it and the X3, the difference is impressive, it's plenty of small stuff all added up that make it, the speed and smoothness the transmission shifts, the insulation from tire noises and road debris, the way the body shakes or not on bumps or potholes etc.

More than meets the eye like they say.

[TheBingoBalls]

BMW was easily better with their logistics and manufacturing than Mercedes and Audi by a long shot. That’s not a knock, both are part of the overall process and operations of getting cars to dealerships to be sold and BMW executed way better during thr shortage due to production and semi-conductors.

Well done.

[Savage_M3]

Not to start another M-Performance versus M debate, but I hate that they lump in M performance cars (M240, M340, etc) into the count for the M production numbers. They're claiming that almost 10% of BMW production are M cars when full on M cars are a much smaller number. Does anyone have the a breakdown of the M production numbers? I'd love to see the breakdown by model.

I get it that it's gamesmanship and I'm sure Mercedes does the same with AMG equivalent of the M-Performance they are pushing.

[oz555]

That is a huge number. I remember when BMW annual production was 1.000.000 cars and that was not long ago. Happy New Years Jason! All the best!

[Tejas1836]

Well, I guess the new grill designs are a hit

[Burrcold]

Originally Posted by TheBingoBalls

BMW was easily better with their logistics and manufacturing than Mercedes and Audi by a long shot. That’s not a knock, both are part of the overall process and operations of getting cars to dealerships to be sold and BMW executed way better during thr shortage due to production and semi-conductors.

Well done.

BMW did a much better job with still getting product out even if it was missing a part or two. The rest of the industry sat on their hands hoping to get components all while delaying production as a result. At the time people were mad with BMW for omitting parts, but at least customers were getting their vehicles (and the rest of the OEM's started doing the same anyway just a lot later in the year).

[Rafichicago]

So it looks like we need to get ready for an even bigger grills 🤣

[TheBingoBalls]

Originally Posted by Burrcold

BMW did a much better job with still getting product out even if it was missing a part or two. The rest of the industry sat on their hands hoping to get components all while delaying production as a result. At the time people were mad with BMW for omitting parts, but at least customers were getting their vehicles (and the rest of the OEM's started doing the same anyway just a lot later in the year).

Also, I think options were being omitted starting half-way through the year, at least for Canadian units so BMW was still offering original spec’d cars where as Mercedes starting omitting options for pretty much the entire year. So overall, BMW managed this a lot better whether it was to product planning or contracts with external suppliers.

[Burrcold]

Originally Posted by TheBingoBalls

Also, I think options were being omitted starting half-way through the year, at least for Canadian units so BMW was still offering original spec’d cars where as Mercedes starting omitting options for pretty much the entire year. So overall, BMW managed this a lot better whether it was to product planning or contracts with external suppliers.

Fully agree.

[PABrian]

This is incredible, really great to see!

Looking up some numbers between BMW, MB, Audi, and Lexus, there are some fun comparisons to be made. Looking at USA-specific numbers, and omitting Mercedes vans from their total...

• BMW: 332,388 (-1.3% YoY)
• Mercedes: 286,764 (+4% YoY)
• Lexus: 258,704 (-15% YoY)
• Audi: 186,875 (-5% YoY)

BMW sold over 45k more vehicles than Mercedes, and 1.77x Audi.

Mercedes sold over 100k more vehicles than Audi.

BMW and Lexus each sold more SAVs/SUVs than Audi's entire lineup.

Mini sold more cars than Audi sold all variants of the A3, A4, A7, A8, and TT combined (including S and RS models), while Audi sold more Q5s than all of their non-SUVs combined.

[roastbeef]

They traded their souls for a plethora of boring, numb cars and money.

[Germanauto]

Originally Posted by PLF69

So true, when you have different vehicle to drive your reminded of this, some ppl see my Atlas CrossSport as something luxurious but when I hop between it and the X3, the difference is impressive, it's plenty of small stuff all added up that make it, the speed and smoothness the transmission shifts, the insulation from tire noises and road debris, the way the body shakes or not on bumps or potholes etc.

More than meets the eye like they say.

Agreed. Anytime I travel and rent shitboxes like Subarus, Malibus, Escape etc. it hits reset and reminds me how much better even the most basic entry level "luxury" car is. Then you have journalists who hype up say the Camaro's steering/handling so I rent one and it's good but a far cry from what I'm accustomed to.

Exception being the previous generation Merc CLA/GLA. Those things were truly less-than-mediocre.

[DC X3M40i]

Over 2mm cars sold. How many missing parts and features tho…lol

[ASAP]

Interesting that the US Market is only 15% of total worldwide sales with EU and China being far larger.

I would be interested to see that split by model and for the M division. I am sure we lead at least in the SUVs lol.