[BMWGirlFL]

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Live speech begins about 23:20:

[Game]

Get your ICE cars now fellas.

[Ilma]

That was epic and pathetic at the same time.

But they did make a very relevant point.......owning a BMW is experienced on an emotional level as well as physical.

I think that's what they were driving at and aiming for more of in the future.

[syd34]

The content and production quality of this keynote was incredible. It reminded me of a Steve Jobs Apple keynote.

What BMW has done here is invested into the growth and sustainability of the company and ensure they continue to be seen as a desirable company to the upcoming generations of car buyers. Regardless of how we feel about EVs, it is obvious that the future of vehicles is electrified in some way and BMW is up to the challenge to take innovation to a new level.

What really stood out for me in the keynote was the reference to how BMW pioneered car infotainment/connectivity system. They sure got a lot of hate in the beginning but iDrive is easily the best infotainment software in any car at any price point. Every single car company implemented a version of iDrive in the years after. While some things may be a gimmick in this iVision concept, it is great to see them taking big leaps in "digitization" to establish themselves again as innovators.

I am not trying to glorify EVs. My heart still longs for a G80 M3 Competition. But the future is very different and companies that do not embrace it may no longer be relevant.

[sahajesh]

On the one hand they are embracing big screens, while simultaneously saying they will be legislated out of cars in 10 years

[Igor_M5]

Originally Posted by sahajesh

On the one hand they are embracing big screens, while simultaneously saying they will be legislated out of cars in 10 years

Perhaps they meant big “windscreens” ? Lol

They did emphasis that bigger displays isn’t part of their future designs… or something along that topic

[TheBingoBalls]

If you have any ill-feelings toward this keynote and the future of BMW (or any manufacturer for that matter), you’re grasping on to the ICE era of automobiles a bit too hard.

Everything that was discussed is and will be the future of the automobile where a car is no longer just a car.

BMW will continue to still try and make cars as much as they can, but a big part of cars in the future will be the technology.

[Dethsupp0rt]

Originally Posted by Game

Get your ICE cars now fellas.

Been driving them for decades. Time to move on.

[Ibiza]

Can I option for a future factory build “Dee delete”?

[KoenG]

Originally Posted by TheBingoBalls

If you have any ill-feelings toward this keynote and the future of BMW (or any manufacturer for that matter), you’re grasping on to the ICE era of automobiles a bit too hard.

Everything that was discussed is and will be the future of the automobile where a car is no longer just a car.

BMW will continue to still try and make cars as much as they can, but a big part of cars in the future will be the technology.

What I see is that BMW was about vehicle dynamics, efficiency, rigidity, power and control. That was their domain of competence and back then, we all admired that. Tomorrow, it's about chameleon colours and projecting fishes on the windows and having paying subscriptions to activate the things you already paid for in your cloud connected car.

In their old world, they had a sustainable advantage with their value proposal and they occupied that specific space with very little competition. In their new world, they go head-to-head with Chinese tech companies. Potentially Geely or BYD will be faster in the market with it for less money and equal experience.

[Roch M4]

It that ugly car the new Tesla Model W...W like What the F$&@ are doing!

[GoneIn4Secs]

The fact that these companies consider technology a solution to 'climate change' tells you where they are sanity-wise and their hidden agenda

No one knows what the future holds, dont bet all your chips on what these presentations and projections say

[TheBingoBalls]

Originally Posted by KoenG

What I see is that BMW was about vehicle dynamics, efficiency, rigidity, power and control. That was their domain of competence and back then, we all admired that. Tomorrow, it's about chameleon colours and projecting fishes on the windows and having paying subscriptions to activate the things you already paid for in your cloud connected car.

In their old world, they had a sustainable advantage with their value proposal and they occupied that specific space with very little competition. In their new world, they go head-to-head with Chinese tech companies. Potentially Geely or BYD will be faster in the market with it for less money and equal experience.

I don’t know what the future is for BMW and the Neue Klasse. I’m not agreeing or disagreeing with you but and a lot of people are hung up on the technology part of the car like it’s the only differentiating factor. Is it going to be a significant and likely the main factor for most people? Absolutely, but BMW isn’t walking away from trying to make a driver-oriented car and just make the internet on four wheels. The i4 is good example of this.

I don’t agree with people saying all EVs will feel more/less the same. The i4, etron GT, Taycan, even the EQS all feel different in their own way and different than Tesla. Will there be less differentiating from one EV to another than ICE cars? Yes but it’s not all going to be vanilla.

Will the traditional aspects of a car take a back seat to all this tech? 100% but doesn’t mean I won’t look at one OEM over the other. There are going to be differentiating factors like there are today with ICE cars.

If the i4 is anything to go by, that and the unknown of what the Neue Klasse is going to bring is very exciting for me and lot of other people.

[KoenG]

Originally Posted by TheBingoBalls

I don’t know what the future is for BMW and the Neue Klasse. I’m not agreeing or disagreeing with you but and a lot of people are hung up on the technology part of the car like it’s the only differentiating factor. Is it going to be a significant and likely the main factor for most people? Absolutely, but BMW isn’t walking away from trying to make a driver-oriented car and just make the internet on four wheels. The i4 is good example of this.

I don’t agree with people saying all EVs will feel more/less the same. The i4, etron GT, Taycan, even the EQS all feel different in their own way and different than Tesla. Will there be less differentiating from one EV to another than ICE cars? Yes but it’s not all going to be vanilla.

Will the traditional aspects of a car take a back seat to all this tech? 100% but doesn’t mean I won’t look at one OEM over the other. There are going to be differentiating factors like there are today with ICE cars.

If the i4 is anything to go by, that and the unknown of what the Neue Klasse is going to bring is very exciting for me and lot of other people.

I understand, but my i4, doesn't even have adaptive cruise contol, no lane assistance, no blind spot detection, and a stereo sound of a cheap portable radio (thank God it has DAB+). They also removed most of the buttons on the dash, probably because a touch screen is cheaper. Now I have to work on my target precision to hit the right stuff on the screen while driving... need some additional practice.

Nevertheless, it still drives like a proper BMW. So I admit, tech is important, but instead of bragging about what they dream that their prototype can do in the future, they should bridge the gap they even still have now in their i4.

I also understand this is CES, but a few years back, BMW would communicate about their new most important platform in another way and on another place. It clearly indicates that their priorities have changed. To me, the priority is entirely not what they presented here, it will become commodity and with cheaper integrated and high performing micro-chips and smarter integrated kernels with Android/iOS connects, this transition will most certainly happen.

But it's not BMW that is leading this battle and can claim exclusivity, it's too small as a company, and it's not their experience, every startup car company has access to this tech and can integrate it. And it will also get integrated in much cheaper, none premium cars, just because much of what they present also results in cheaper assembly.

[GoneIn4Secs]

I didnt know future cars were so condescending

Talk about another cringe CES presentation Lol

[DMason]

That was a hot mess… actually embarrassed for all involved.

[Jim B]

Originally Posted by DMason

That was a hot mess… actually embarrassed for all involved.

BMW of the future: The Ultimate Distracted Driving Machines.


Electric cars SUCK!!! Might as well bring back the Baker Electric from the early 1900's.

[eddiehaug]

I saw a good section of the keynote and all I was left with is a bunch of nothing. They spoke a lot and said absolutely nothing.

The mimicky thing with the car changing colors is something they showed with the iX as well, and nobody in their right mind would buy a car with that kind of panels, unless they have an unlimited amount of money for paying for the insurance for a car with that tech. Cool, but way too expensive in the real world.

The HUD on the windshield? I saw a video and it looks like the most distracting thing someone could envision after their idea of removing almost all physical buttons from their cars. And it will make it even more expensive to replace a damaged windshield.

I'm not against tech, I work for a tech company and I spec my cars with all the features available, but my experience so far is that their "amazingly cool" iDrive 8 software and hardware is by no means better than iDrive 7's software and hardware. Now it's cumbersome and generally more difficult and distracting to perform simple actions such as adjusting the AC or warming the seats, and you need more steps for pretty much everything.

On the other hand, the insulation of the driver's door in the i4M50 is inferior than in the G20, there is more road noise and your feel the cold enter the cabin. No double-glassed window, awkward boot-opening position, less space in the interior, etc. All this in a car that, judging from BMW's vision, was going to be really cool and new, but in reality is just a worse version of a G20 (but with softer dampers).

I love the brand and I really wanna get excited, but so far nothing of what they have shown is better than what it already exists. Tech is fine, but if I wanted a stupid German Tesla I'd get one.

[RSXDC5]

Such a miss overall, BMW.

This is the direct result of non automotive enthusiasts running a car company, combined with horrendous design language of late, and an echo chamber environment within the executive branch of bmw ag. What is unfortunate is bmw thinks people want what they are now developing, when in reality the opposite is mostly true. Justification is made by stating that there is always objection to new car models/designs, which fades over time. Now while this can be true, the echo chamber environment I stated now comes into play, and the out of touch exec branch believes they are doing the right thing.

For those reasons, this will continue to remain as a slow motion car brand crash. With each new model being released, they kill themselves a little bit more and more. A full exec-suite/Marketing/Design “talent” flush is needed to right this sinking ship.

For the record, I don’t care if the car is an ICE or EV, both have their benefits and drawbacks.

Truly, I think it might be time to start shorting bmw stock, the downfall has begun, and they’ve done this to themselves.

[cooolone2]

The honeymoon with all the EV's will hit a wall and begin effectuating buyer's remorse soon as all the EV batteries begin to reach the end of their shelf lives! There really is no secondary market for "used" battery systems yet, and until the secondary market develops whereas battery systems are "refurbished" and done cheaper than OE replacement, those cars aren't going to have a resale market... Who's going to buy a 120-150k mile 8-10yr old EV that's going to need a $20 power system replacement? Lol...

[giphlag]

Originally Posted by cooolone2

The honeymoon with all the EV's will hit a wall and begin effectuating buyer's remorse soon as all the EV batteries begin to reach the end of their shelf lives! There really is no secondary market for "used" battery systems yet, and until the secondary market develops whereas battery systems are "refurbished" and done cheaper than OE replacement, those cars aren't going to have a resale market... Who's going to buy a 120-150k mile 8-10yr old EV that's going to need a $20 power system replacement? Lol...

The average lifetime of an EV battery is 200,000 miles. Tesla claims 300,000 to 500,000 miles. There is a Tesla being driven in Germany that now has 950,000+ miles and still on its original battery.

How many people in this country take their cars to that kind of milage? If anything, you're actually better off buying a 150k mile used EV and enjoy it for another 150k miles. A similar ICE would cost thousands of dollars of maintenance to keep it running.

[LemonOne]

Electric cars have no souls.
Let's see what BMW can bring in terms of future mobility.