06-06-2022, 05:15 PM | #1 | |
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The future of iDrive 8?
Apple unveiled iOS 16 today, which features revamped CarPlay with deeper integration for vehicle systems.
BMW wasn't explicitly listed as a partner for this, but I wonder if we'll see them take advantage of this via a software update for iDrive 8 in the future. Quote:
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06-06-2022, 05:52 PM | #2 |
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06-06-2022, 06:16 PM | #3 |
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Talked about in this thread as well, last page.
M3 Face-lift ID8 vs Pre- ID7 Poll https://g20.bimmerpost.com/forums/sh....php?t=1924760 |
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06-06-2022, 06:19 PM | #4 |
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Probably not... Bmw along with all the other major manufactures use their own software. How could they control OTA and internal software updates using apple?
I think the current software suite from Google and Apple will be as good as it gets as the new trend is subscription based software. Why Telsa doesn't do apple or android at all. |
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06-06-2022, 11:07 PM | #5 | |
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It's going to be hard to out-do Apple from a software design and usability standpoint, so if some manufactures do start to adopt this systemwide for their vehicles its going to make everything else look second class. I mean, just look at what Apple rolled out today and compare it to what we've seen of iDrive 8 so far. It's not even close.
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06-07-2022, 02:56 AM | #6 |
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I have not followed Apple's announcements closely and do not know the details (I'm not an Apple user). In general, I am always in favour of progress and technical developments always fascinate me.
But what I find a pity is that the cars differ less and less. With the rise of electric motorisation, manufacturers are less and less able to distinguish themselves through their engines. This is probably also happening now with the infotainment systems resp. OS, since companies like Apple naturally have an interest in their system being used (by all manufacturers, if possible). |
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06-07-2022, 03:57 AM | #8 | |
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This battle for was lost years ago by the major car manufactures when it comes to NAV for instance. I don't even bother with the Porsche NAV in my Macan, which requires a paid subscription for live traffic, along with yearly map updates which usually come at a cost as well. And why should I when I can use far superior NAV from the likes of Waze and Google on my wireless Apple CarPlay....for free....
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06-07-2022, 04:27 AM | #9 | |
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Your also comparing a tech company that makes computers to car manufacturers..not even a fruit to fruit comparison. I think ID8 will improve just as every previous version has with OTA and whatever updates they think customers need and with whatever subscription they decide to charge. ID9 is probably a few years away. Bmw made car entertainment what it is today thinking back to the OG idrive. I don't think a lot of manufacturing companies will want to hold hands and skip with Apple as it probably has to be interconnected in sub systems an they don't want apple to see everything and or have to deal with Apple to make sure there cars work. I see makers taking a snipt of what apple offers just for the basic carplay - locking stuff out once it gets to close to core data. If apple ever decides to make an EV they just have data from millions of cars as how is your dash/safety systems/ climate going to work without apple integration into your core CPU electronics. The bigger question is I doubt this will be free unlike the standard carplay... Everyone wants subscription based features as its a never-ending income stream. As systems get better makers will skip it as they will just have waze or google maps as an app. |
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06-07-2022, 08:28 AM | #10 | |
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Remember in years past each cell phone carrier used to roll their own custom software for each phone (custom branding, apps, services, etc...). This is no longer a thing, and I doubt anyone really misses it.
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06-07-2022, 08:35 AM | #11 | |
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06-07-2022, 08:39 AM | #12 | ||
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That said, it puts manufacturers (like BMW) in a tough spot. Apple (and Google) are far better at software development and UX design than auto manufacturers, and the tight integration with user's mobile devices offers a compelling argument for customers that they have a hard time competing with as well. However: a) Roughly half your customers are going to have an Android device. So that means you have to partner with Google as well, and now you have to be the intermediary and find some common ground between them with respect to API access to the underlying subsystems, and UI features and capabilities so the experience is not wildly different depending on whose phone is connected. b) ... or sometimes a user may not have any phone, which means manufacturers will need to continue to develop their own digital dashboards, even if they're used rarely. c) Manufacturers must ensure that these new dashboards are stable and meet all laws and regulations in the markets they serve, and test them thoroughly (and likely incorporate some backup systems in case of errors or failures). So although these capabilities make for a great demo by Apple, they introduce a lot of additional cost and complexity for manufacturers.
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06-07-2022, 08:40 AM | #13 |
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For years we have heard Apple is working on a car...what we now must believe it is more like they are working on Car OS to license and sell to manufacturers.
I think certain companies will buy CP lite, Porsche, Mercedes, Audi and BMW amongst them as they have devoted considerable resources for their own branding and feel. If you compare Porsche to BMW on the ability to customize or even have access to your cars look and feel ( think BimmerCode) it is like comparing Fort Knox to a 7/11. I just do not believe they will adopt this. On the other-hand if you are KIA, GM or Ford this saves you a LOT of money on development and offers a premium universal appeal at a fraction of the cost. This does not roll out till the end of 2023 and it will be limited, this was almost like some pie-in-the-sky thing...not sure what the final product will look like but rest assured, it won't be this as AR, Autonomous driving etc etc is just getting started. |
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06-07-2022, 09:22 AM | #14 | |
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I see a lot of parallels starting to align here with this announcement. From the other end of the spectrum, the industry's rapidly shifting focus to EV's means manufacturers will increasingly focus less on ICE development, which is more complex and expensive than EV technology. It makes you wonder how/where manufacturers will stand out from one another?
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06-07-2022, 09:43 AM | #15 | |
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