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      02-23-2022, 04:44 PM   #1
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Upcoming video - For the past 50 years. One team. One passion. By BMW M

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“WE ARE M” – BMW M celebrates its 50th anniversary with emotional campaign

Munich. When the 50th anniversary of the founding of BMW M GmbH takes place on 24 May, the celebrations will already be in full swing. Celebrations for the anniversary kick off on 24 February with a unique event: in a film, various BMW M vehicles along with their drivers get together for a huddle. This kind of huddle for coordinating strategies, motivating and cheering each other on is known from almost every team sport. It is impressively staged with many BMW M models.

The film about this most sporting of gatherings shows in a very emotional way what the international BMW M community is all about. However different the vehicles and their people might be – they all love the accelerated heartbeat and the goose bumps that every BMW M triggers. Excited and enthusiastic as they are, they go their own way, are courageous and take a stance. What unites them is the passion for that special feeling every driver of a BMW M experiences. They all feel: WE ARE M.

“We are proud of the roaring start to our anniversary year on 24 February. The film “Huddle Speech” is in the tradition of extraordinary films for BMW M, but is nevertheless different: it heralds our transformation. We are looking ahead, but continuing to create a feeling of home that defines the great BMW M fanbase,” says Timo Resch, Head of Customer, Brand, Sales at BMW M GmbH. “We want to celebrate with all the fans, with our international community, therefore we have surprises in store for all communication channels, all year round. We are really looking forward to it.”

WE ARE M stands for everything that was and will continue to be.

The claim created especially for the anniversary year shows the sentiment of the campaign: BMW M is exceedingly multifaceted, always appearing different and new, but instantly recognisable. From the M1 Procar and the i4 M50 to the XM Concept: BMW M is defined by a true firework of vehicles. What unites them, despite all their differences, is this main characteristic: being BMW M, thus always different, unique and edgy – which is exactly what the campaign picks up on.

The 50 Years campaign is divided into four chapters, each of which is activated over a period of one quarter. Whilst the first chapter, the “Huddle Speech”, heralds the basic theme of 50 years of BMW M, the second will be predominantly about BMW M's 50-year motorsport history. The third chapter deals with electrification, while the fourth focuses on the unique lifestyle. During the course of the year, BMW M GmbH will present a host of spectacular new vehicles. In addition, the brand will present itself at numerous major international events. The recently unveiled “BMW Motorsport Anniversary Emblem” is just one of many more surprises for the global BMW M community.

With its heritage, BMW M is setting its sights on the future.

The holistic communication on the occasion of the 50th anniversary also takes a look back at the unparalleled history of BMW M GmbH experiences, achievements and successes in the performance and high-performance segment. One example of this is the digital campaign “Only in M Town” from the year 2018, which, even at that time, gave BMW M enthusiasts the feeling to be at home.

But BMW M does not rest on its laurels. It utilises this strength for its future transformation. As the next three chapters of the campaign already imply, BMW M is oriented towards new performance, electrification and the typical BMW M lifestyle. Because BMW M is and will remain the Ultimate Driving Machine. After half a century and in the future.


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      02-23-2022, 05:49 PM   #2
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Nice.
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      02-23-2022, 05:51 PM   #3
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Just when you thought it couldn't get worse, BMW marketing dept finds new lows.
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      02-23-2022, 05:51 PM   #4
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How far they've fallen
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      02-23-2022, 05:52 PM   #5
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Very cringy.

Also get that iX out of there.
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      02-23-2022, 05:54 PM   #6
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The engineers are doing so good with the cars, they should just handle the marketing too.
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      02-23-2022, 05:56 PM   #7
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If only they spent as much time on the styling as they did on these lame ass commercials, sheesh. If I said “I am M” every time I went into the garage in a low gravely voice I’d be single.
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      02-23-2022, 05:57 PM   #8
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Are they trying to make the M division an embarrassment?
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      02-23-2022, 05:58 PM   #9
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(insert comment about how bmw has fallen and they arent doing great because i disagree with them since i'm stuck 20-30 years in the past)

can i play with you guys now? i can bring some denture cream and with me too, maybe we can play some bingo after?
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In fact, I was young, dumb and full of cum but emptied quite often.
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      02-23-2022, 05:59 PM   #10
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Quote:
Originally Posted by Turkish Pickle View Post
(insert comment about how bmw has fallen and they arent doing great because i disagree with them since i'm stuck 20-30 years in the past)

can i play with you guys now? i can bring some denture cream and with me too, maybe we can play some bingo after?
The cars are as great as they've ever been. That's not the problem.
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      02-23-2022, 06:05 PM   #11
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They should instead celebrate by building the 3.0 CSL Hommage R.

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      02-23-2022, 06:06 PM   #12
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///M Town campaign much more clever. This is awful.
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      02-23-2022, 06:15 PM   #13
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Cringe.
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      02-23-2022, 06:16 PM   #14
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At 0:12 seconds, thats the G82 M4 CSL. If you track throughout the video, its directly across from the e46 M3 CSL in the circle. Seems to be like an artic grey type color with black stripes on the hood (maybe exposed carbon?) and yellow headlights (which have shown up in the Nurgburgring photos). Its clearly a coupe and not the M5 CS.
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Last edited by ScullyD; 02-23-2022 at 06:37 PM..
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      02-23-2022, 06:27 PM   #15
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Quote:
Originally Posted by Jockey View Post
Are they trying to make the M division an embarrassment?
Have you seen how the offerings are trending? Seems obvious
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      02-23-2022, 06:44 PM   #16
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Quote:
Originally Posted by phantom7835 View Post
Quote:
Originally Posted by Jockey View Post
Are they trying to make the M division an embarrassment?
Have you seen how the offerings are trending? Seems obvious
Considering there's an M badge on half of BMW's offering these days..
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      02-23-2022, 06:51 PM   #17
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So they're gonna post more videos starting feb 24 then? Can't wait to lol some more
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      02-23-2022, 06:54 PM   #18
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Maybe they meant "what used to be M"? And why is the iX in this video? That's not an "M" car.
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      02-23-2022, 07:09 PM   #19
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Missing the Mark

Not one White Male in this ad with age between 25-50. Seriously?

I think they have missed the mark here again. Why so many females, hardly any males in this ad?
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      02-23-2022, 07:27 PM   #20
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Quote:
Originally Posted by M3EATERS View Post
Not one White Male in this ad with age between 25-50. Seriously?

I think they have missed the mark here again. Why so many females, hardly any males in this ad?
I assume because white males already purchase M cars, and they are trying to attract net-new demographics. I doubt this silly video will accomplish that though.

Also, is that Rick Ross at 0.37?
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      02-23-2022, 07:29 PM   #21
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Quote:
Originally Posted by ScullyD View Post
At 0:12 seconds, thats the G82 M4 CSL. If you track throughout the video, its directly across from the e46 M3 CSL in the circle. Seems to be like an artic grey type color with black stripes on the hood (maybe exposed carbon?) and yellow headlights (which have shown up in the Nurgburgring photos). Its clearly a coupe and not the M5 CS.
Here it is with the ducktail spoiler
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      02-23-2022, 07:31 PM   #22
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A shame that the 50th year has some of the ugliest ///M | BMW designs.

Last edited by Macphisto; 02-23-2022 at 07:39 PM..
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