BMW M3 and M4 - The Icons
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BIMMERPOST Universal Forums General BMW News and Cars Discussion

Post Reply
 
Thread Tools Search this Thread
      04-01-2021, 10:04 PM   #1
stein_325i
Ring Leader of G8X Haters
stein_325i's Avatar
United_States
16442
Rep
7,101
Posts

Drives: BMW/Benz
Join Date: Dec 2017
Location: Maryland

iTrader: (0)

Garage List
BMW NA Reports Q1 2021 Sales Increase of 20%

BIMMERPOST
     Featured on BIMMERPOST.com
BMW of North America Reports Q1 2021 U.S. Sales Results

Quote:
Originally Posted by BMW PressClub USA
Woodcliff Lake, NJ – April 1, 2021… BMW of North America reported today sales results for Q1 2021 for the BMW and MINI brands in the U.S.*

BMW Brand
In the first quarter of 2021, BMW brand sales totaled 71,433 vehicles, a 20.1% increase from the 59,455 vehicles sold in the first quarter of 2020.

MINI Brand
MINI brand sales totaled 6,285 vehicles in the first quarter of 2021, an increase of 20% vs the 5,237 vehicles sold in the first quarter of 2020.

BMW brand sales remained strong in the first quarter of 2021, building on the momentum generated during the second half of 2020. High numbers of consumer deliveries and high dealer turn rates are indicators of a healthy and sustained level of consumer demand. Sedan sales were boosted by the launches of the all-new BMW M3 and M4 this quarter, while the company’s line up of Sports Activity Vehicles accounted for 58% of sales.

“BMW has led the premium segment and increased segment share in the U.S. in each of the past two years based on the strength of our product portfolio and dealer network,” said Bernhard Kuhnt, president and CEO, BMW of North America. “We are off to a good start in 2021 and are looking forward to a successful year ahead.”

BMW Pre-Owned Vehicles
BMW Certified Pre-Owned sales totaled 28,152 vehicles during the first quarter of 2021, an increase of 2.2% from the same quarter a year ago.
Total BMW Pre-Owned sales were 51,874 vehicles during the first quarter of 2021, a decrease of 2.0% from the same quarter a year ago.


MINI Pre-Owned Vehicles
MINI Certified Pre-Owned sales totaled 2,727 vehicles during the first quarter of 2021, an increase of 10.7% from the same quarter a year ago.
Total MINI Pre-Owned sales were 5,963 vehicles during the first quarter of 2021, an increase of 6.7% from the same quarter a year ago.

*The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the US, BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2021 figures occurred between January 5, 2021 and March 31, 2021. The sales of BMW passenger cars and light trucks and MINI passenger cars reflected in Q1 2020 figures occurred between January 3, 2020 and March 31, 2020.
Name:  BMW sales.jpg
Views: 2760
Size:  79.3 KB
Name:  Pre-Owned Sales.jpg
Views: 2753
Size:  79.6 KB
Name:  Series Sales.jpg
Views: 2766
Size:  170.0 KB
__________________
Daily: 2019 Mercedes-Benz CLS 53 Weekend: 2008 BMW Z4 M Wife's: 2021 Mercedes-Benz GLE 450
Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '20 MB GLC 300
Appreciate 5
EXE461588.00
irunalot615.50
mkoesel7270.50
David701507.00
      04-02-2021, 08:53 AM   #2
Merlin_83
Merlin
Merlin_83's Avatar
United_States
311
Rep
656
Posts

Drives: 2012 BMW M3 6MT w/ZCP
Join Date: Feb 2014
Location: United States

iTrader: (0)

Wow ! 20%
__________________


2012 BMW M3|ZCP|6MT|Navi|Cold Weather Package |Premium Package|
Appreciate 0
      04-02-2021, 08:53 AM   #3
TouringPleb
Brigadier General
3784
Rep
3,976
Posts

Drives: SRB 440i GC
Join Date: Jan 2014
Location: Cambs

iTrader: (0)

Z4 can't be much longer for this world on those numbers.
Appreciate 2
NickyC10134.50
Ibiza2142.00
      04-02-2021, 08:57 AM   #4
stein_325i
Ring Leader of G8X Haters
stein_325i's Avatar
United_States
16442
Rep
7,101
Posts

Drives: BMW/Benz
Join Date: Dec 2017
Location: Maryland

iTrader: (0)

Garage List
Quote:
Originally Posted by Merlin_83 View Post
Wow ! 20%
Well it shouldn't be too shocking considering Q1 2020 was the beginning of the pandemic with dealers closing and many customers not spending money on new cars.

Most brands have reported sales growth, some had even triple digits of growth. And then we have the unfortunate brands (such as Infiniti) who are reporting year after year of loss despite the economy and buying market returning back to normal.
__________________
Daily: 2019 Mercedes-Benz CLS 53 Weekend: 2008 BMW Z4 M Wife's: 2021 Mercedes-Benz GLE 450
Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '20 MB GLC 300
Appreciate 1
David701507.00
      04-02-2021, 09:10 AM   #5
kyleb350
Brigadier General
kyleb350's Avatar
United_States
340
Rep
4,627
Posts

Drives: '21 X3MC
Join Date: Jun 2008
Location: Milwaukee

iTrader: (6)

I imagine Q2 will be even better.

Quote:
Originally Posted by TouringPleb View Post
Z4 can't be much longer for this world on those numbers.
Sucks to see that. Doesn't even seem like an LCI would be worth it for those numbers (much less a manual )
Appreciate 0
      04-02-2021, 09:13 AM   #6
InnerBlueSkies
Captain
InnerBlueSkies's Avatar
965
Rep
904
Posts

Drives: 2008 E90 M3
Join Date: Sep 2014
Location: College Station, Texas

iTrader: (0)

So much for the grill commentary
Appreciate 0
      04-02-2021, 09:23 AM   #7
Mako
(Sold) 2000 M Roadster, 2006 M Coupe, 2016 M3
United_States
1115
Rep
2,420
Posts

Drives: '20 X3MC DG/SO '19 Volvo XC90
Join Date: Jul 2009
Location: Chicago suburbs

iTrader: (0)

Quote:
Originally Posted by TouringPleb View Post
Z4 can't be much longer for this world on those numbers.
Well you can get covid driving with the top down

Seriously the main reason is the Z4 is mainly an extra car for people that buy it or an "extra spend". Which most people cut out with the pandemic. I am sure all cars like this were crushed in sales.

We also need to remember these are US numbers, in other parts of the world certain cars sell much better (I am sure x1/x2 have nice numbers in Europe)

X3 huge sales increases. X4, yikes that's a low take rate, wonder what their expectations were. If only it looked a little better in the rear. I picked X3M just because it looked so much better, didn't need the full cargo space (really want a M3 wagon).
Appreciate 1
      04-02-2021, 09:30 AM   #8
T1M3LESS
Major
T1M3LESS's Avatar
United_States
1728
Rep
1,213
Posts

Drives: Satin Black F80
Join Date: Jul 2015
Location: NJ | @T1M3LESS

iTrader: (2)

Should look at Q1 2019 as well as baseline..

Not a true comp especially against March 2020 where the economy was shut down.

Regardless, encouraging to see people spending money again.
__________________
2018 Satin Black F80 | Build Journal
IG | T1M3LESS
Appreciate 2
BMWZ41288.50
David701507.00
      04-02-2021, 09:47 AM   #9
BklynNYBMW
First Lieutenant
BklynNYBMW's Avatar
United_States
239
Rep
334
Posts

Drives: "17 X6 and "21 m340i xdrive
Join Date: Nov 2014
Location: Brooklyn, New York

iTrader: (0)

I think a more than a few of us here contributed to this uptick in sales on certain models. Will be interesting to see if the trend continues for the next 1/4.
Appreciate 0
      04-02-2021, 09:49 AM   #10
vladberca
Major General
vladberca's Avatar
Romania
689
Rep
5,514
Posts

Drives: '18 octavia 2.0 tdi dsg
Join Date: Oct 2009
Location: Craiova

iTrader: (0)

Somehow irrelevant growth taking into account the last year pandemic situation with dealers closed and so on...
Z4 might have better sales once the temperature will raise 🤔
Appreciate 0
      04-02-2021, 09:57 AM   #11
stein_325i
Ring Leader of G8X Haters
stein_325i's Avatar
United_States
16442
Rep
7,101
Posts

Drives: BMW/Benz
Join Date: Dec 2017
Location: Maryland

iTrader: (0)

Garage List
March/Q1 2019 Sales for Comparison*

*BMW had not switched to quarterly reports at this time.
Attached Images
 
__________________
Daily: 2019 Mercedes-Benz CLS 53 Weekend: 2008 BMW Z4 M Wife's: 2021 Mercedes-Benz GLE 450
Retired: '95 E36 325i 5MT / '04 E46 330i 6MT / '11 E90 335xi / '17 G30 540i / '19 F87 M2C 6MT / '20 MB GLC 300
Appreciate 3
Swappy405.00
FCX5951.00
      04-02-2021, 10:09 AM   #12
BMWZ4
Brigadier General
BMWZ4's Avatar
Canada
1289
Rep
4,132
Posts

Drives: 2018 X1 & 2020 X3MC
Join Date: Apr 2010
Location: Toronto

iTrader: (1)

Good news to be sure, but off a low base
__________________
'11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled & crushed); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1; Loaded '20 X3MC Donnington, Black/Tan Merino
Appreciate 0
      04-02-2021, 11:46 AM   #13
cfm56d7b
Major General
United_States
3478
Rep
7,686
Posts

Drives: 2017 440i Gran Coupe & 2015 X5
Join Date: Nov 2012
Location: Orange County, CA

iTrader: (2)

With the exception of X3, X5 outsold every other BMW model in Q1 2021. This is a testament to how well X5 is positioned for its target market.
Appreciate 1
Swappy405.00
      04-02-2021, 12:10 PM   #14
Cl0ud7
Second Lieutenant
United_States
59
Rep
235
Posts

Drives: 2018 F80 M3 ZCP
Join Date: Sep 2009
Location: Catasauqua, PA

iTrader: (0)

coming out of covid strong!!
Appreciate 0
      04-02-2021, 02:01 PM   #15
BMWRL
Lieutenant
BMWRL's Avatar
United_States
446
Rep
551
Posts

Drives: 530xiT
Join Date: Jan 2011
Location: Los Angeles, CA

iTrader: (0)

Big grills are here to stay!
__________________
Is there really anything besides a BMW?
Appreciate 0
      04-02-2021, 02:20 PM   #16
darksilkx1
Lieutenant
96
Rep
430
Posts

Drives: Monthly Payment
Join Date: Jun 2011
Location: FL

iTrader: (0)

How were they still selling 6 series in 2021 I thought those didn't exist here anymore.
__________________
Appreciate 0
      04-02-2021, 02:33 PM   #17
heavyD^2
Colonel
heavyD^2's Avatar
Canada
2800
Rep
2,423
Posts

Drives: X3M Competition
Join Date: Apr 2018
Location: Not blocked from G80/G82 because I'm an adult

iTrader: (0)

I know it's cool to hate on the 2 series but that's a decent increase in sales.
Appreciate 0
      04-03-2021, 07:09 AM   #18
FCX5
Major
FCX5's Avatar
United_States
951
Rep
1,440
Posts

Drives: X5 50i
Join Date: Dec 2020
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by stein_325i View Post
Well it shouldn't be too shocking considering Q1 2020 was the beginning of the pandemic with dealers closing and many customers not spending money on new cars.

Most brands have reported sales growth, some had even triple digits of growth. And then we have the unfortunate brands (such as Infiniti) who are reporting year after year of loss despite the economy and buying market returning back to normal.
You are right in that some manufacturers like Tesla saw over 100% increase. The industry saw a 9% increase, but BMW at 20% means it gained overall market share. Impressive performance by the X3, which is not surprising since everyone that I know that is shopping for SUVs around me has the X3 in their list and BMW has done of great job in catering to many types of buyers.
Appreciate 0
      04-03-2021, 07:14 AM   #19
FCX5
Major
FCX5's Avatar
United_States
951
Rep
1,440
Posts

Drives: X5 50i
Join Date: Dec 2020
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by stein_325i View Post
March/Q1 2019 Sales for Comparison*

*BMW had not switched to quarterly reports at this time.
They sold as many X5 in Q1 2021 as they did in Q1 2018, which was above Q1 2019, which is when I believe the G05 was introduced. I was under the impression that the G05 led to significantly higher X5 sales, but looks like it's been steady for a few years now. This is to BMWs credit since it is a very competitive segment.
Appreciate 0
      04-03-2021, 10:54 AM   #20
PARTS@STBMW
PARTS@STBMW's Avatar
United_States
1944
Rep
7,374
Posts

Drives: 2019 G20 M340i / 2020 X3M COMP
Join Date: Nov 2011
Location: Camarillo, CA

iTrader: (4)

20%?! Wow!
__________________
Appreciate 0
      04-03-2021, 12:57 PM   #21
Germanauto
Brigadier General
Germanauto's Avatar
United_States
6980
Rep
4,899
Posts

Drives: Alfa Giulia Ti, Rosso
Join Date: Jul 2016
Location: SoCal

iTrader: (0)

Only thing I'm sad to see is the 2-series doing well. That thing is a total POS.
__________________
Former
-2008 E90 328 black/brown
-2012 Lexus IS250 black/black
Appreciate 1
stein_325i16441.50
      04-03-2021, 02:14 PM   #22
Dwillbimmer
Second Lieutenant
94
Rep
220
Posts

Drives: 2021 X6 sDrive 40i
Join Date: Jan 2021
Location: South FL

iTrader: (0)

Quote:
Originally Posted by T1M3LESS View Post
Should look at Q1 2019 as well as baseline..

Not a true comp especially against March 2020 where the economy was shut down.

Regardless, encouraging to see people spending money again.
Probably should compare against Q4 2019, as that was the last full non-pandemic quarter.
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 02:31 PM.




g80
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2021, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST