[Jason]

BIMMERPOST NEWS

2022 M4 Competition x Kith Limited Edition. Preorders Open Today.

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BMW collaborates with New York lifestyle brand Kith on special limited-edition M4 Competition x Kith, highlighting design and apparel partnership.

• The all-new BMWM4 Competition serves as the canvas for a limited-edition vehicle designed in partnership with Kith founder Ronnie Fieg, bringing the New York lifestyle brand’s legendary collaboration approach to a BMW vehicle for the very first time.

• The BMW M4 Competition x Kith highlights a multifaceted partnership between Kith and BMW, which includes a restoration of Fieg’s personal classic “E30” generation M3 and matching M4 Design Study by Kith, as well as the largest apparel/lifestyle collection Kith has ever released – The Kith for BMW Collection.

• The BMW M4 Competition x Kith becomes available for preorder on October 23, 2020 exclusively at www.bmwusa.com and is strictly limited to 150 units worldwide.


Woodcliff Lake, NJ – October 23, 2020... BMW has joined New York lifestyle brand Kith in a multifaceted partnership, highlighted by the BMW M4 Competition x Kith – a limited edition interpretation of the all-new M4 Competition coupe with design elements personally created by Kith founder Ronnie Fieg, strictly limited to 150 units worldwide.

Fieg, a native New Yorker and lifelong BMW enthusiast, also lent his unique design vision and notablecollaboration techniquestohis own personalclassic “E30” generationBMW M3. This legendary BMW model was further complemented by an all-new BMW M4 Competition Design Study by Kith; using the E30 M3’s current-day spiritual successor, the M4 Competition coupe, Fieg created a 1-of-1 special edition version that mimics the specifications – and Kith design touches – of his own classic vehicle. Further exploring BMW and Kith’s mutual admiration and his own history with the brand, Fieg has created The Kith for BMW Collection, featuring apparel and accessories inspired by classic BMW design elements and exclusively available through Kith’s retail locations beginning October 23. The collection, featuring 94 styles of apparel and accessories, is Kith’s largest single offering to date.

“Everything we work on at Kith has to come from an authentic place,” says Kith founder Ronnie Fieg. “Some of my favorite memories from growing up came from going to visit my grandfather and riding around in his BMWs in the 1980s. I remember he had an E21 320i and that his prized possession was a white E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.”

The collaboration also highlights BMW’s continuous focus on the lif estyle, luxury and fashion space, a key area for interacting with existing and new customers.

“Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand,” said Jens Thiemer, senior vice president, Customer and Brand, BMW. “With his unique collaboration approach and Kith label, Ronnie Fieg is an outstanding mind and leader in the fashion, lifestyle and luxury industries. Our collaboration with Ronnie and his influential brand will be a positive force for BMW as we explore new customer groups.”


“This is not the first time BMW M GmbH has released a limited edition of one of our cars as part of an exclusive collaboration,” added Markus Flasch, CEO of BMW M GmbH. “The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé f or the sixth generation of this iconic model range. It also allows us to spread the word to an exciting new target group, as the lifestyle fashion scene transforms from a cultural phenomenon to a global way of life, bringing a new and very distinct brand of exclusivity to many different areas.”

Featuring many of the design touches from Fieg’s personal E30 M3 and the Cinnabar Red M4 Design Study by Kith, the limited-edition M4 Competition x Kith also has several highlights unique to the production vehicle. While merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies, this is the first time BMW has altered its iconic roundel badge for a collaboration partner.

The fusion logo created for the BMW M4 Competition x Kith adds an extra ring around the BMW roundel in the BMW M colors of light blue, dark blue and red, as well as details in bright lettering focusing on Kith and the collaboration. The rear decklid of the BMW M4 Competition x Kith features a black Kith logo with the iconic tri-color BMW M stripes. The limited-edition models are available exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver and Frozen Brilliant White.

Kith-designed elements further enhance the all-new BMW M4 Competition coupe. Featuring BMW M’s TwinPower Turbo 3.0 Liter inline -six cylinder engine, the M4 Competition x Kith arrives with over 500 horsepower and M xDrive all-wheel-drive. Customers can expect Kith- embossed black merino leather and multicolour ambient mood lighting throughout the driver-focused cabin, the latest BMW safety technology like optional Advanced Driver Assistance systems, cutting-edge infotainment like BMW Intelligent Personal Assistant and Apple CarPlay/Android Auto, and all of the world-class performance that BMW M’s legendary motorsport heritage promises.

The BMW M4 Competition x Kith will be available for preorder on October 23, 2020 at 11:00 AM EST exclusively through BMWUSA.com and is strictly limited to 150 units worldwide. MSRP begins at $109,250 plus destination and handling fees.

Note: The BMW M4 Competition x Kith will arrive in 2021 as model year 2022 vehicle.

BMW M4 Competition x Kith Edition in Frozen Black

BMW M4 Competition x Kith Edition Interior

[frankiebones]

The red and (presumably) YMB interior looks amazing on the frozen black car.

Puts my CS interior to shame. BMW is just getting so aggressive and I, for one, love it.

[CanAutM3]

Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car

[No Boost]

I think there are more Easter egg Kith logos on this car than there are M logos on non-M cars

[spuntyb]

Originally Posted by CanAutM3

Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car

+1

[Mani59]

The video:

[Dog Face Pony Soldier]

The roof logo is a huge mistake.

[Penguino]

Wait, this was for people to actually buy? :

I thought it was a one-off collaboration as a launch promotion for the G80 but the expectation is people will pay a $40,000 premium for it?

I can't see which M3 enthusiast will buy this. I'm trying so hard to stay loyal to the ///M brand but it's becoming increasingly difficult.

[thurston]

A bit gaudy.

[JustChris]

I'll confess in the U.K. I'm not too aware of whatever Kith is....but those M CF seats in the M colourway are about the best BMW thing I've seen. Very very nice!

I mean just wow.

[MD707]

So it's black on black with tacky tri colour seats and a tacky graphic on the roof?

Ground breaking.

[liontomic]

Perhaps it's for the younger crowd... I want one lol

[Kr0m3assass1n]

Good God is there really a need for that embossed logo all over the interior surfaces of the car? As if KITH doesn't appear enough times on the outside of the car already.

Overboard.

[FinalRenegade]

Sorry, but if I'm buying a M car, I wouldn't want some tacky branding all over the place, this somehow feels less special and devalues the car for me. Kith of all brands, really?
How is Kith actually making the car better? They're just using M colors and putting their name there, is that design?

[2011ninja]

Originally Posted by CanAutM3

Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car

I literally just posted that bmw is moving to image and branding

It's equivalent to having a social media person endorse you.

It's about selling cars not 0 to 60

Every thing fast now

[Penguino]

Originally Posted by liontomic

Perhaps it's for the younger crowd... I want one lol

Over a Porsche 992?

[phantom7835]

What in the actual **** is this? Do they need a map? Are they really this lost?


A quick look on pumas website will show you that there's a line of BMW M streetwear now.....the car is literally made for posers

[Penguino]

Originally Posted by FinalRenegade

Sorry, but if I'm buying a M car, I wouldn't want some tacky branding all over the place, this somehow feels less special and devalues the car for me. Kith of all brands, really?
How is Kith actually making the car better? They're just using M colors and putting their name there, is that design?

There is actually a market for it. I believe something like this can sell very well in Asia, HK and China specifically. Even Japan this will blow up.

In the US, I'm not sure how many M3 buyers will spend $109,000 on a Kith edition model.

I would definitely spend $109K on a Limited Edition M3, something like a 50th ///M edition or a M3 tribute of some sort but I can't say this will be the one.

What's interesting is that the tri-color seats look phenomenal.

[Mavus]

Marketing for sheeple

[GlennC]

If I saw this posted somewhere else, I would think it was a spoof. Why would I want an M4 with "Kith" all over it??? It just seems like a joke to me. (Sorry to be a hater. I'm usually very supportive on this forum, lol.)

[BenitoBlanco]

So many disgruntled old men in this thread

I think some elements like the roof logo are a little overboard but other things like the seats, including the embossed logo and redesigned Roundel on the hood are fire. I'm also a Kith fan for sake of full disclosure (and I feel younger than I really am so this doesn't make me shake my fist at the sky)

[Ibiza]

So ghetto, hard pass. But, I'm sure there will be 150 suckers to order this latter today.

Should have at least offered this materialistic logo edition in 6MT.

EDIT: car is sold out on BMW USA, how much was the deposit for a car that will be available at the end of next summer?