[werdn]

Originally Posted by Wyndi335I

Lol... its funny that you guys are bitching and complaining and also mocking Kith and the people while they sold out. Who are the ones laughing? While its true, a fool and his money soon part, we all work to buy what we want and at the end of the day, its just money.

Great job BMW and Kith and you will be here long after these naysayers.

I think people probably don't even know what KITH really is to begin with. I think its a great marketing strategy for exposure for younger people who are into Kith.

[Eja144]

Sorry but I can't look at this thing without thinking of Mike Tyson saying "kiss".

[ADEe92]

Originally Posted by BenitoBlanco

So many disgruntled old men in this thread

I think some elements like the roof logo are a little overboard but other things like the seats, including the embossed logo and redesigned Roundel on the hood are fire. I'm also a Kith fan for sake of full disclosure (and I feel younger than I really am so this doesn't make me shake my fist at the sky)

The suggestion in the video that somehow the Kith edition has connections to the e30 M3 - ie. most successful Group A / DTM race car of all time, and trying to reinforce that connection to the racing roots by using the classic motorsport Roundel from the 2002 (the redesigned Roundel is hot, but it's not a new design) don't really line up with some sort of lifestyle company collaboration.

That said - I don't find the Kith logos etc. offensive - they just needed even bigger & make it look like more of a race car livery.

Many fashion brands have been major sponsors of F1 teams in recent years.

Now if BMW returned to F1 as a works manufacturer with Kith as a major sponsor I don't think anyone would be complaining about a Kith special edition

I'd love to see BMW back in F1!

[BenitoBlanco]

Originally Posted by ADEe92

The suggestion in the video that somehow the Kith edition has connections to the e30 M3 - ie. most successful Group A / DTM race car of all time, and trying to reinforce that connection to the racing roots by using the classic motorsport Roundel from the 2002 (the redesigned Roundel is hot, but it's not a new design) don't really line up with some sort of lifestyle company collaboration.

the connection is just a personal one for Ronnie Fieg (Kith founder). he grew up adoring the E30 because his grandfather had one and would drive him around in it. Ronnie worked with BMW to get his own E30 restored and that's what started this whole thing. If you haven't seen his restored E30 I recommend you check out his Instagram, it turned out beautifully and it's more more understated than his G82.

[nicksm3]

Originally Posted by CanAutM3

Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car

Agreed...this is just getting ridiculous already! What happened to good ol' M motorsport??

[Nikolas]

Yikes! BMW can Kith my Ath!

[Darth One]

Originally Posted by Jcali86

Someone thinks the cardigan is worth a lot!

That cardigan IS the best piece in the collection, me thinks. I also like the bombers and the umbrellas, except I'd like the roundel umbrella to say "BMW" instead of "KITH"

[thebiglubinsky]

Horrendous, just horrendous

[Ikester19]

I like the frozen colour and the seats but apart from that... nah!

[dadaabmw]

BMW is trying so hard to make everyone like this car.. the designer should be ashamed for designing the most 'non-BMW' BMW and further ruining it by doing this.

[Viral]

Originally Posted by Mako

Do you know what the word racist really means? Sadly Because of its overuse it's becoming meaningless.

True meaning is you think your race is superior to another.

The word most people are looking for is prejudice.

Big difference. Everyone is prejudice to some degree by nature.

I haven't read one "racist" comment (maybe I missed it)

Hiding behind these semantics is pointless.........but when people describe a $100K item as 'ghetto' it speaks volumes, especially when that person has zero knowledge/experience/understanding of the ghetto. Yes, that's a racist comment because they didn't say what they're really thinking.

But perhaps if you need all this explanation then maybe you're well.........y'know.....

[chef0007]

I dont understand why yall say 40k mark up, this is m4 competition MSRP 100K+ in 2020, his model gonna be 2021, so price is pretty much equal. I dont see that much mark up TBH.

[Megabass]

Originally Posted by Eja144

Sorry but I can't look at this thing without thinking of Mike Tyson saying "kiss".

Kith damn you, KITH!

[mjr24]

Originally Posted by Viral

Hiding behind these semantics is pointless.........but when people describe a $100K item as 'ghetto' it speaks volumes, especially when that person has zero knowledge/experience/understanding of the ghetto. Yes, that's a racist comment because they didn't say what they're really thinking.

But perhaps if you need all this explanation then maybe you're well.........y'know.....

Please.....STFU. I've never heard of Kith and don't know why anyone would buy this. BMW should stick with partnering with companies that people have heard of....not some "woke" company.

BMW only dares pull this shit on the low end M models....it would never fly on the higher end models.

It's like Hublot....they post their name everywhere that isn't watch-related and people not in the know think it's a luxury watch brand

[mjr24]

Originally Posted by Gertsee

A lot of haters in here.. some of you are too old or washed up to realize the influence KITH has in the fashion industry BMW is growing in popularity amongst the public not just OG car enthusiasts. This was dope and retro a bold move for BMW not aimed at the older "Car Enthusiast" crowd. 40k more is a bit absurd but its mainly because of how rare it will be. Stop complaining this is great marketing for the company. A way to shine light on the new M3/M4 generation in a market where people usually don't care about cars at all. *Fashion Industry*

Fashion industry.....eye roll. Does anyone over 25 even drive a M3 or M4 anymore?

[Danlnyc88]

Originally Posted by Viral

Hiding behind these semantics is pointless.........but when people describe a $100K item as 'ghetto' it speaks volumes, especially when that person has zero knowledge/experience/understanding of the ghetto. Yes, that's a racist comment because they didn't say what they're really thinking.

But perhaps if you need all this explanation then maybe you're well.........y'know.....

Why don't you educate us and explain what we're all thinking? I'm sure you'll find a correlation somewhere even if it's complete bullshit.

Personally, I think you're just one of those race-baiters who find an issue with race on everything. Pretty sure your facebook activity log would prove me right.

[floridaorange]

Originally Posted by MightyMouseTech

WTF?

was waiting for this

[Powaup]

Really like it. The M3 is more than ever a luxury car so why not embrace the concept. Even for the high price tag this model makes sense if you want a GT car that feels special

[Ghostriderf80]

Originally Posted by Penguino

Wait, this was for people to actually buy? :

I thought it was a one-off collaboration as a launch promotion for the G80 but the expectation is people will pay a $40,000 premium for it?

I can't see which M3 enthusiast will buy this. I'm trying so hard to stay loyal to the ///M brand but it's becoming increasingly difficult.

I am going to take that 40K and option out my cayenne hybrid turbo s and kill that thing. LOL....

[Tyrolean]

Interesting, some years back the logo would have been holy, now they incorporate it into something that 99% of the population have never heard of (sorry for not being New Yorker).

It's the ultimate marketing machine - not even on the streets and the first (of 1000s) limited editions do come out... :

[Buckman]

Where's the poll please?
I believe in science and facts! lol (but I also love the oil and gas industry)

[bngcruiser]

The apparel release is amazing. Super bummed I missed out on the red wool bomber and a few of the sweaters.

https://kith.com/collections/kith-for-bmw