2022 M4 Competition x Kith Limited Edition. Preorders Open Today.

Jcali86 · 10-23-2020, 02:42 PM

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Originally Posted by Gertsee

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Originally Posted by FinalRenegade

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Originally Posted by Gertsee

Who would you have them rather collab with? Tommy Hilfiger? Ralph Lauren? Old School played out brands? Kith has done collabs with Disney, Coca Cola, Moncler, ect..they're doing something right.

Dior, LV, Chanel?

Who even buys Kith, reminds me of ASSC lmao
Kith is not new school, its a dying brand

Now a collab with Thom Browne would be fire, both uses stripes, both are luxurious premium brands, business casual

Those would be dope but imagine the markup on a Dior M4 Comp Limited Edition

I think BMW is looking to market itself as a futuristic, sporty, fun looking brand and leaving the more mature luxurious look to Porsche & Benz

I personally like the approach but I see your point

Seeing as the Dior Jordan's resell for $10k-12k a pair, I'd imagine far too much!

bjcarls · 10-23-2020, 02:53 PM

Kith is post peak...

pz619 · 10-23-2020, 02:54 PM

Chances are, someone here reading this forum agreed to buy a M4 with a $40k sticker on the roof.

Come clean, who is it??

Phiberoptik · 10-23-2020, 02:55 PM

Quote:

Originally Posted by pz619

Chances are, someone here reading this forum agreed to buy a M4 with a $40k sticker on the roof.

Come clean, who is it??

lol putting a deposit down doesn't mean they are going to buy it, it's refundable, pretty sure more than half won't go through with it

AtlantisF80 · 10-23-2020, 02:59 PM

I went to www.kith.com and KITH has an extensive premium clothing line all dedicated to BMW Motorsport. I wonder if AMG, Audi or Porsche will follow this direction in clothing and car design.

Penguino · 10-23-2020, 03:04 PM

Quote:

Originally Posted by AtlantisF80

I went to www.kith.com and KITH has an extensive premium clothing line all dedicated to BMW Motorsport. I wonder if AMG, Audi or Porsche will follow this direction in clothing and car design.

Kith overall is pretty legit. I was hoping for a version more aligned with his E30 rendition. The decal kills it for me.

Darth One · 10-23-2020, 03:06 PM

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Originally Posted by Danlnyc88

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Originally Posted by Darth One

Ronnie Fieg is a pretty good designer. Kith has some nice stuff. The Kith x BMW clothing collection has quite a few interesting pieces and not really tacky. So I'm totally surprised at the tackiness of all the logos on the car itself. I wonder if he was really in charge of the car collab because it seems so dissonant with the rest of the collection (and his very nice understated E30). But i think the color scheme of the car is pretty good, especially the interior.

On the part of BMW i think it's a huge mistake to bastardize your logo and your visual brand identity like that. It's advertising and branding 101, really.

Slapping your brand name on everyday items is not designing.

So you're not willing to give him credit for selecting the garment materials, designing the cut, creating graphics and color selection and blocking? Or are you cherry picking the fact that out of ~100 items in the collection, he slapped the logo on coasters and coffee mugs?

CanAutM3 · 10-23-2020, 03:07 PM

Quote:

Originally Posted by AtlantisF80

I went to www.kith.com and KITH has an extensive premium clothing line all dedicated to BMW Motorsport. I wonder if AMG, Audi or Porsche will follow this direction in clothing and car design.

Porsche have a whole line of apparel, but they keep separate from their cars. Porsche cars are desirable because of what they are technically.

Darth One · 10-23-2020, 03:10 PM

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Originally Posted by afwares

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Originally Posted by Darth One

On the part of BMW i think it's a huge mistake to bastardize your logo and your visual brand identity like that. It's advertising and branding 101, really.

I'm glad someone finally said this. If you want to collaborate with Kith and let them emboss 5000 instances of the name into the seats, or do a special "Ba da da da da I'm lovin' it" M-cDonalds red & yellow X1, that's one thing. But never, ever bastardize your logo (perfect word, Darth One). The prestige and image that comes with the M Division's "M" logo has taken almost 50 years to cultivate. Creating M Performance variants weakens it enough already, but to now swap someone else's brand name into the logo is unjustifiable. BMW apparently forgot how many tens of thousands of hours drivers had to spend on the track, and the work that so many great engineers had to put in, for the "M" logo to have the meaning it has today. Whomever made the final call to allow that to happen shouldn't even be given a box to collect their belongings, they should be walked out of the building with a cordial "don't worry, we'll clean out your desk and send it to you."

To be clear, my comment has nothing to do with this car or this collaboration. It's about your brand - it takes decades to build a brand, but you can kill one in minutes.

I'm glad it made sense. I'm in Brand management and work for a company who's probably spent as much as BMW over the years to build a brand (for a global brand this is easily in the hundreds of millions over the years), and the visuals are just central to the whole thing. Like, we don't allow deviations from the correct font, size, even the colors need to be a precise Pantone shade. All companies with globally recognizable brands hold these things sacred. I guess that's why I was somewhat horrified to see what they've done here 😅

gds52 · 10-23-2020, 03:18 PM

Erik Wensberg was the guy who made ///M brand famous in America by making special editions like E36 M3 LTW (lightweight). I had the pleasure to meet him in person and listen to his amazing challenging stories.

And now in 2020, we see this shit.
Upholstery is fine...but what is this Kith written all over the car.

frankiebones · 10-23-2020, 03:21 PM

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Originally Posted by Penguino

Nah. Just wondering why the huge decal on the roof and the $40K price tag that's all.

Exclusivity my friend. It means nothing to me, but it means everything to some.

nathanm4 · 10-23-2020, 03:30 PM

So nice!

ilya335 · 10-23-2020, 03:36 PM

Thanks for the Friday laugh Bimmerpost

535i MSport · 10-23-2020, 03:41 PM

Quote:

Originally Posted by CanAutM3

Pairing with a "lifestyle" brand, WTF

. What about pairing with something motorsport for an ///M car

Words fail me.

Bimmertron · 10-23-2020, 03:48 PM

Damn a LOT of old geezers on here that probably sit in the “husband chair” at Nordstrom and have their wife shop for them because they have no fashion sense whatsoever. You’re all incredibly out of touch 40-55 year olds and it shows.

Teutonic · 10-23-2020, 03:57 PM

Looks exactly like a guy named Kith paid a fortune to have his name all over the car...
I guess that everyone will ask the owner who is Kith...?

Maverik259 · 10-23-2020, 04:04 PM

This is how you make a 1/X car BMW. Lol kith. LMFAO.

alphawawa · 10-23-2020, 04:04 PM

///KITH?!?!?! REALLY?!?!?!

This is a sad mother effin' day in history of M. I worked at BMW AG for many years and to touch something as sacred as the M logo...well, things must be very desperate there.

HeelToeShift · 10-23-2020, 04:06 PM

Quote:

Originally Posted by AtlantisF80

I went to www.kith.com and KITH has an extensive premium clothing line all dedicated to BMW Motorsport. I wonder if AMG, Audi or Porsche will follow this direction in clothing and car design.

Porsche already has high end clothing, watches and other apparel through PORSCHE DESIGN. I don’t think Audi or Mercedes do but could just be I don’t know.

Ibiza · 10-23-2020, 04:17 PM

Quote:

Originally Posted by AtlantisF80

This is the first time I heard of KITH. (Is it a really big clothing brand?) It is now a ///KITH instead of an M4.

Same here... what's next Louis Vuitton or Gucci M4? That would be a $100,000 premium.

Quevoo8 · 10-23-2020, 04:17 PM

I just picked up my car from service and my sales guy told me all the kith versions are already sold. Not surprised.

RyanBMW · 10-23-2020, 04:26 PM

Quote:

Originally Posted by Ibiza

Quote:

Originally Posted by AtlantisF80

This is the first time I heard of KITH. (Is it a really big clothing brand?) It is now a ///KITH instead of an M4.

Same here... what's next Louis Vuitton or Gucci M4? That would be a $100,000 premium.

Maybe, since Bugatti already made an Hermes version!

10-23-2020, 02:53 PM	#156
bjcarls Lieutenant 459 Rep 576 Posts Drives: 22 Tahoe, 22 R1S, 23 Z07 Join Date: Oct 2015 Location: Hog Country iTrader: (0)	Kith is post peak...
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10-23-2020, 02:54 PM	#157
pz619 Brigadier General 3279 Rep 3,256 Posts Drives: F87 M2C 6MT, Tesla 3 Join Date: Oct 2013 Location: San Diego iTrader: (1)	Chances are, someone here reading this forum agreed to buy a M4 with a $40k sticker on the roof. Come clean, who is it??
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10-23-2020, 02:59 PM	#159
AtlantisF80 First Lieutenant 111 Rep 352 Posts Drives: 2017 M3 / 2008 328i Join Date: Feb 2016 Location: Los Angeles, CA iTrader: (0)	I went to www.kith.com and KITH has an extensive premium clothing line all dedicated to BMW Motorsport. I wonder if AMG, Audi or Porsche will follow this direction in clothing and car design. __________________ 2017 BMW M3 /// Atlantis Metallic Blue / Sakhir Orange
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10-23-2020, 03:18 PM	#164
gds52 Colonel 886 Rep 2,720 Posts Drives: BMW Z4M Coupe, BMW 328i E93 Co Join Date: Oct 2011 Location: NJ iTrader: (0)	Erik Wensberg was the guy who made ///M brand famous in America by making special editions like E36 M3 LTW (lightweight). I had the pleasure to meet him in person and listen to his amazing challenging stories. And now in 2020, we see this shit. Upholstery is fine...but what is this Kith written all over the car.
	Appreciate 0

10-23-2020, 03:30 PM	#166
nathanm4 Captain 683 Rep 738 Posts Drives: Aston Martin Vantage Join Date: Jun 2015 Location: Salt Lake City, UT iTrader: (0)	So nice! __________________
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10-23-2020, 03:36 PM	#167
ilya335 Second Lieutenant 180 Rep 282 Posts Drives: BMWs Join Date: Apr 2011 Location: West L.A. iTrader: (0)	Thanks for the Friday laugh Bimmerpost
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10-23-2020, 03:48 PM	#169
Bimmertron Private 177 Rep 60 Posts Drives: M850i xDrive Gran Coupe Join Date: Apr 2017 Location: Germany iTrader: (0) Garage List 2021 BMW M2C [0.00] 2018 BMW 340i xDrive [0.00] 2012 BMW 335is [0.00]	Damn a LOT of old geezers on here that probably sit in the “husband chair” at Nordstrom and have their wife shop for them because they have no fashion sense whatsoever. You’re all incredibly out of touch 40-55 year olds and it shows.
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10-23-2020, 03:57 PM	#170
Teutonic Colonel 2709 Rep 2,350 Posts Drives: BMW Join Date: Feb 2012 Location: Canada iTrader: (0)	Looks exactly like a guy named Kith paid a fortune to have his name all over the car... I guess that everyone will ask the owner who is Kith...?
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10-23-2020, 04:04 PM	#171
Maverik259 Major General 4140 Rep 7,160 Posts Drives: F90 M5 / F15 50i Join Date: Jun 2017 Location: Virginia iTrader: (1) Garage List 2020 BMW M5 [10.00] 2014 X5 50i [0.00]	This is how you make a 1/X car BMW. Lol kith. LMFAO. __________________ '07 Yamaha R1 (sold) '06 C55 AMG (sold) ‘?20 M5, MP Carbon Pro Spoiler, MP Carbon Diffuser, MP Black grille and gills, MP Carbon Mirrors, CF side sills, 789M w/ Ti studs, eventuri, Dinan X pipe '14 X5 50i (wife’s now)
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10-23-2020, 04:04 PM	#172
alphawawa Blue Blood 190 Rep 90 Posts Drives: 2005 BMW M3 Coupe/TiAg+IR/6MT Join Date: Aug 2007 Location: California iTrader: (0)	///KITH?!?!?! REALLY?!?!?! This is a sad mother effin' day in history of M. I worked at BMW AG for many years and to touch something as sacred as the M logo...well, things must be very desperate there.
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10-23-2020, 04:17 PM	#175
Quevoo8 Private First Class 297 Rep 112 Posts Drives: 2021 G80 M3 Competiton Join Date: Oct 2017 Location: Florida iTrader: (0)	I just picked up my car from service and my sales guy told me all the kith versions are already sold. Not surprised.
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