10-24-2020, 07:06 AM | #1 |
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Why I think BMW knows better than the grill haters
BMW has definitely stared down the grill haters.
Here's the thing though - most complaining are going on about their love of the older designs and their dislike of the new colours, partnerships with lifestyle brands and hyper aggressive grills. BMW knows full well the M3 makes its brand. Future generations are giving up on cars. You have to appeal to them to give your brand legs going forward. And they are doing that ten times over - after all they only get to launch a new M3 every 7 years. The older M buyers can retreat to a M5 or SUV or go back hardcore to a M2. The brand will live on through their hyped up M3 marketing. And that's why they're smarter than the complainers. |
10-24-2020, 09:26 AM | #2 |
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yea but the issue is the marketing is trash. Who are they appealing to again? 20-something year -old's during a pandemic when many of the target demo are losing employment, many of which have already been saddled with student loan debt and are underemployed? Doesn't seem like good marketing.
I don't think young people care about german enthusiast cars in general, its all Elon and Tesla, and no amount of targeted marketing is going to reverse that trend. They just did themselves a disservice with that target demographic. Because there aren't that many young people that have an extra 80K-90K laying around. And I'm not counting Silicon Valley, because they are electric focused anyway. |
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10-24-2020, 09:29 AM | #3 |
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When you think of BMW, at least for me, I think M3 before anything else. Now what helps BMW in the M3/M4 segment is that to get a luxury sports car with a manual and this price range is rare. The only other vehicle that will offer manual that is a direct competitor to the M3 is the Cadillac Blackwing which I am curiously waiting for. Even though I am leaning toward the G80. I think in the end the M3 will drive and handle better than the BW and be more refined...even though the BW in my opinion will look the part better than the G80. I'll be waiting patiently...
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10-24-2020, 11:23 AM | #4 | |
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and speaking with my local BMW dealer...youngest buyer was late 30s and most people are 50+ buying / preordering for their retirement car. i also work in silicon valley. not all of us are electric loving hippies |
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10-24-2020, 11:32 AM | #5 | |
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color me surprised!!! /s Last edited by Avaley; 10-24-2020 at 01:52 PM.. |
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10-24-2020, 12:50 PM | #6 |
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Ive stated lots of times, ever since we first saw the launch/spy car. A lot of people who complain about the grill will still end up getting one. Yes there is some hate and that's totally cool and I respect that, but as you can see as time goes on more and more on here are changing their mind.
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10-24-2020, 01:06 PM | #7 | |
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10-24-2020, 01:09 PM | #8 |
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I understand the car world is changing but to market a demographic with less income and desire for an ///M car vs the "traditional" demographic is silly IMO.
Edit: time will tell if this is a smart decision. I'm betting it's not |
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10-24-2020, 01:14 PM | #9 |
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10-24-2020, 01:17 PM | #10 | |
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If so DM me as I would like to discuss your rationale / am working on some market research... |
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10-24-2020, 01:21 PM | #11 | ||
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FYI. Many long time members have been banned from posting in The G8x sections so it appears this car is growing on people but I can assure you it's not. |
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10-24-2020, 01:23 PM | #12 | |
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I also don't think the grille controversy helps but time will tell! |
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10-24-2020, 01:32 PM | #13 | |
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The nature of the market is changing and BMW should realize this and push towards greater electrification. |
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10-24-2020, 01:34 PM | #14 | ||
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10-24-2020, 01:38 PM | #15 | |
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isn't electrification exactly what every single german auto mfg is doing? like you think Porsche and BMW CEOs looked at the performance of TSLA stock and been like nahhhhh lets only spend R&D money on ICU engines....meanwhile i4m has been spotted, audi has an etron, porsche has a taycan and is planning to electrify the cayman? clearly people just want to use this forum to bitch instead of analyze and have good discussions... edit: to be clear...the germans are way behind imo but they will catch up on electrification and in a few years, will sell better electric cars than TSLA, this is my position and full disclosure I am long on TSLA, VWG and BMW. |
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10-24-2020, 01:38 PM | #16 | |
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Personally, i have my own lifestyle brands and I’d like to see BMW double down on motoring and do something like take Honda’s place as an F1 engine supplier. But they won’t, and rightly so - hypebeasts are a much bigger market than F1 fans. But couldn’t they have made the G8x flamboyant but not ugly? Even if your strategy is good, you still have to nail the execution. Lamborghini at this point is more of a lifestyle brand itself, and they don’t make ugly cars. |
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10-24-2020, 01:38 PM | #17 | ||
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A buddy with older kids just bought a Tesla after owning a shit ton of Audi's. His kids (20 somethings) are all over it. It's almost like he got the Tesla because of their influence. |
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10-24-2020, 01:41 PM | #18 | |
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10-24-2020, 01:44 PM | #19 | ||
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10-24-2020, 01:45 PM | #20 | |
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i actually think most of the weight gain is because the market now wants a do it all car with all the latest tech and comforts. edit: i'm in the minority and most my peers think Musk is our savior Last edited by Avaley; 10-24-2020 at 02:01 PM.. |
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10-24-2020, 01:59 PM | #21 | |
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I recall average age of vehicle at the time was 12 years, and most financial investors in the auto industry targeted auto service, online marketplace retailers, aftermarket retail or specialty vehicles and not tier1/2/3 suppliers. I would have said the rise of the gig economy could have helped car sales but COVID changed that, however, interestingly enough the importance of having your own car has never been higher. I imagine we will have answers to all these questions in approximately 2023. |
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10-24-2020, 02:09 PM | #22 |
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I think Chris Harris was right in the idea that in a year's time it might grow on everyone and people will warm up to it. It is such a drastic change that it will take a little time, most of us have not even seen it in the flesh let alone rolling down the street.
If it is true what some are saying that Asian markets like larger grilles. It might be as simple as China prefers larger grilles, the vocal US enthusiast appreciates a manual transmission, so let's appease our 2 largest markets. |
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