01-16-2021, 07:16 AM | #45 | |
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Fair enough but I’m not talking about anecdotal evidence. The fact of the matter is that those of you who are complaining just don’t understand how social media works and the impact it has on the younger generation. So what some might not be able to afford a G80 but they may be able to afford an E92 and now a F80. What I’m saying is your thought process is severely limited. Let’s move away from social media for a bit. A lot of complaints also came from the partnership with KITH (again lack of understanding). So because some of you feel BMW isn’t addressing your concerns and your concerns only then marketing is a failure. Your last sentence says it all. It cheapens the experience, but who’s experience? Get over yourselves. Seriously. Those who do social media, and are into high end urban clothing can easily afford this stuff. Case in point I sold 6 pairs of Jordan’s and those 6 pairs of sneakers covered the cost of my CF Seats. Just because you’re not into what BMW is doing doesn’t make it wrong. Last edited by Bimmr7; 01-16-2021 at 10:05 AM.. |
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01-16-2021, 07:53 AM | #46 |
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Wow - I need to live where you are lol!
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01-16-2021, 08:48 AM | #47 |
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I suggest waiting to see it in person and waiting for the drivers reviews to come in. I can't blame you from canceling your preorder, seems like a car you have to experience before buying unless you are truly convicted
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01-16-2021, 09:02 AM | #48 | ||
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Kinda sucks actually. Although BMW have definitely addressed it more with the video series about m3 technology. |
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01-16-2021, 10:02 AM | #49 |
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I can respect your honesty and I appreciate your comment. I don’t think we’re being ignored I just look at it as BMW testing out the waters before engaging more with its core audiences. As you can see more detailed information is coming out with technical information and such. This is the home stretch before the car is released and I’m sure the serious approach to pushing this car out to the masses will begin.
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01-16-2021, 10:51 AM | #50 | |
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But again, that's not the issue. I'm simply saying, younger audience or not, the marketing campaign is incredibly bizarre. Remember when BMW had to apologize for using the "ok boomer" tagline? Again, BMW seems to be taking the "bad press is good press" approach as if they're trying hard to get noticed and get everyone talking. The reason I say this cheapens the experience is because BMW's are not cheap, they're expensive relative to the average car. It has nothing to do with BMW customers needing to get over themselves. I can't believe I'm actually engaging you in this.... but you need to look at data before you start making anecdotal claims. You're LITERALLY describing things using anecdotal evidence. You can do your own analysis if you'd like, but here's the data for mean and median household income by age range, year over year in the US: https://www2.census.gov/programs-sur...lds/h10ar.xlsx A few points: 1) Despite your claims of all these social media influencers and their impact on the younger audience, the 15-24 age range actually saw a DECREASE in average household income 2018 to 2019. 2) The age range which saw the largest INCREASES in average household income 2018 to 2019 was the 55-64 age range, followed by the 35-44 age range. 3) The 15-24 year age range (which presumably has the largest concentration of youtube/tiktok/IG influencers) has not shown significant cumulative increase in mean/median incomes over the past 5 years, relative to the other age groups. This suggests the "youtube millionaires" represent a very small % of the group to a point where their income figures are negligible to the overall income figures (of ANY age group). I'm not denying that influencers have impact on purchasing decisions (just that they don't really have an impact on overall income levels, which was your original premise). The issue is when you're leveraging an $80k car to reach that audience using questionable at best marketing tactics, you risk alienating the people that can actually afford said car. As I mentioned before, people will still buy or not buy the car (hell, BMW was the #1 luxury automaker in sales last year), but the marketing campaign is just downright bizarre and even embarrassing.
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01-16-2021, 12:40 PM | #51 | |
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To each their own I guess. I can agree that the marketing campaign is a bit odd but it’s their product and they can market it how they want. Like you and I agree people can choose to buy or not. |
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01-16-2021, 02:01 PM | #52 |
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Getting G80/82?
I've had the very first of the last three generations of M3/4 Coupe, but holding off this time. Partly because we just got my wife a new Mercedes, but also just not totally jazzed about the direction BMW has gone with this, primarily the forever increasing size & weight. My F82 is already at the limit of what I want in that regard. I may soften after a while, but I may wait and see how the next M2 (G87) turn out.
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01-21-2021, 04:18 AM | #53 |
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G82 Delivery
I am interested to know what is being quoted for delivery and what is most likely delivery for G82 Competition Individual BMW order delivered to the Spartanburg Performance Center. Thank you. Patrick
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01-22-2021, 03:58 PM | #54 |
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I am sticking to my rule of never buying the first year model. Followed the rule successfully for the last 3 generations. LCI is always the way to go for the M3 and by then I would have a much better idea of what the car is all about (in person and test drives, forum feedback, etc.).
No hurry here.
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01-23-2021, 12:42 AM | #55 |
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I think you might be in the wrong thread with this question Patrick.
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01-23-2021, 09:44 AM | #56 |
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Need to read some reviews, need to drive the car (I'm not buying something without driving it), need to see it in person, and I'll prob consider getting a post LCI car and cross my fingers for a manual wagon and see how the new M2 will be.
Specs matter less than the unquantifiable feel of a car. Case in point, I have a GSF that I absolutely love, and that car was disregarded by most buyers when it came out (and still is) as being porky, overweight, and underpowered, but to me, it just "feels" right. But props to bmw for making a stick. That alone will keep be interested in potentially picking this up in a few years. |
01-23-2021, 09:47 AM | #57 | |
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01-23-2021, 10:34 AM | #58 |
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Not really though. I find these videos to be a let down as they have very little actual technical content. There's not much to be learned. It's still more about social media than actual geeking out.
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01-23-2021, 10:51 AM | #59 | ||
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I'm glad you liked the GSF; It's such a blast and makes you work for it. Just not worth it to me to buy on specs alone, especially when you're dropping $70k+ on a car. Would be nice if BMW sent some demos to regional dealerships so people can drive it instead of getting the typical hard sell from a dealership trying to convince you how special it is and how it can't be driven bc it's an M product. |
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01-23-2021, 08:18 PM | #60 | ||
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I can't hide my concept for these modern "designers" who basically take someone else's hard work and changes a few colors and gets fellated on social media by all the others desperate for the same type of "fame".
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01-23-2021, 08:30 PM | #61 |
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We (including me) are getting on in age and don’t understand this whole social media thing either. BUT, that doesn’t mean it won’t potentially sell cars. I personally dislike the look of the new M3/4, but that’s me. Ultimately, the cars will sell or they won’t; BMW will analyze the hell out of the market and they’ll change their advertising and marketing accordingly. Or, hopefully, they’ll make changes to the front of the car!!
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01-23-2021, 08:39 PM | #62 | |||
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I test drove my M2 before bought it.
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01-23-2021, 10:18 PM | #63 | |||
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01-24-2021, 02:36 AM | #64 | |
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I’m not sure if you actually ever been in a KITH Boutique or just did a refresh on the internet. KITH or Ronnie Fieg absolutely makes their own designs. As a matter of fact I would spend (I have) $140 one one of their sweatshirts over some of the crap that’s pushed in stores of other retailers simply because of the quality of materials. Show me another designer who used 500 GSM cotton for sweatshirts and 250 GSM cotton t-shirts? I’ll wait. Additionally, what you refer to as “using someone else’s design” is called a collaboration or collab, which is exactly what the KITH Car is all about. It’s a G80 M4 with an added touch. I’m not going to argue or challenge how you define social media (everyone has their own opinion) but the fact of the matter is, it’s here to stay and it’s the way that most companies market their products. I don’t know BMW’s end game but someone in the company felt the current market strategy was the right way forward. As enthusiasts, we have to finally come to the realization that their market doesn’t revolve around us. I’ve been hearing the same argument (what about their enthusiasts) since I joined this forum 10+ years ago. As many of you have said in this forum, “BMW is marketing to people who can’t afford this car, I’m saying BMW is marketing to people who can in a few years and for longer periods of time, than you or I may be interested in their cars. I don’t know about anyone here but I bought (leased) my first BMW at 23 and bought my second at 24 and guess what? I’ve been leasing and buying BMW’s since (now 41). Paid off my E92 M3, will be adding the G80 to the garage (E92 will be daily) and when I get back stateside will lease my wife her BMW of choice. Again because you don’t agree with their marketing doesn’t make it wrong, and doesn’t make it right as you so wisely stated above. |
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01-24-2021, 02:38 AM | #65 | |
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01-24-2021, 04:19 AM | #66 | |||||
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All this effort to capture a new audience with edgy marketing, youth oriented social media friendly strategies, bold designs and "collabs" with influencers, and they forgot about the car itself. Any questionable marketing strategies would easily forgiven if the G80 looked beautiful and continued the spirit of what the M3/4 has stood for. You don't have to make a car bigger and heavier to appeal to a new audience. That already existed in the M5.
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