10-24-2020, 12:21 PM | #243 | ||
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That being said, Porsche did this better twice in the last year. |
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10-24-2020, 12:21 PM | #244 | ||
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10-24-2020, 12:48 PM | #245 |
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10-24-2020, 01:39 PM | #246 |
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I have no idea who Kith is or what "hypebeast" means, but this just doesn't look good, period.
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10-24-2020, 02:08 PM | #247 | |||
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10-24-2020, 02:39 PM | #248 |
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They should sell those M colour seats as an option and instead of KITH have BMW M embossed on them...it's a shame the rest of the world doesn't know who KITH is...We'll have to wait later on in the cycle of the M to get a motorsport tie in addition which makes more sense
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10-24-2020, 02:45 PM | #249 |
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Not sure why all the overreaction. BMW didn't have this collaboration thinking it would appeal to the majority. This was likely done to appeal to a certain demographic that we know have zero interest in cars either for driving or just general car ownership. There would almost be no point for BMW to collaborate with more established designers or brands like Louis Vuitton, Chanel, Tiffany, Hermes, etc. because they would be catering to the same group of people that would either be buying a BMW anyway or already have one.
This exercise for BMW is nothing more than trying to capture a market and expose themselves to people who only think of "hypebeast" culture and Uber. |
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10-24-2020, 04:08 PM | #251 |
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10-24-2020, 04:09 PM | #252 | |
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Alignment of ideas and brands in today's world... Yeah, BMW corporate is in the business of selling cars and believes Kith can be used as a gateway to their future customer base, so they're hooking their wagon. They're willing to plaster the Kith brand all over (even overshadow) their own to convince you. Wouldn't be the first time corporate elites were able to successfully infiltrate and convince a new target audience of their authenticity and belonging. In light of the prevailing enthusiast reception to their latest, might be a sound business move.
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10-24-2020, 04:40 PM | #253 |
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Unless your name is Kith or Keith I think all name brand logos are like paying extra to advertise someone else ... no thanks I say!
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10-24-2020, 05:09 PM | #254 | |
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BMW Group, outside of designing, manufacturing and selling cars, has a group of people dedicated to branching out and integrating with different cultures whether it be music, jazz, art. This Kith collaboration is no different - whether or not people agree with it or not, this type of street, hypebeast culture or whatever you want to call it, is popular now and to BMW, they think it's important branch out to. So back to your original comment, can this be seen as BMW trying to generate some sales? Sure. But is this evidence of BMW lacking identity and selling out? Absolutely not because BMW has always participated in this type of thing whether it's the BMW Art Cars or supporting and hosting Jazz and Art and Opera events at the Welt - cultural engagement is a very big thing for BMW and is outlined as part of their business responsibilities. Last edited by TheBingoBalls; 10-24-2020 at 05:14 PM.. |
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10-24-2020, 05:14 PM | #255 | ||||
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10-24-2020, 07:29 PM | #257 | |
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BTW, the fact you have 1,000 posts and only 32 reps tells me that apparently everything you think is cool is actually the exact opposite in real life.....so you are right on with the Kith thing being cool to you.
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10-24-2020, 07:38 PM | #258 |
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10-24-2020, 07:43 PM | #259 | |
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Care to breakdown the math of post count and reps?? How does that work? Did you use a calculator? |
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10-24-2020, 08:55 PM | #260 |
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I wath a big Kith fan when I wath a kid. I even thaw them live. They thold heapth of albumth too. thorry but you really need to lighten up dude.
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10-24-2020, 10:24 PM | #262 |
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The whole thing might have been cool as a Kith art car, but as a series, it's seems displaced from M racing heritage. Strange marketing, but they never seem to have trouble with sales!
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10-25-2020, 12:41 AM | #264 | |
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The math is pretty easy....I don't think I've ever seen anyone with so few reps and so many posts....which basically means people think you contribute nothing on here and they think you are a fucktard (on here and likely in real life).
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