[$hah$]

This is one of the silliest things BMW has done. Kith clothing is also pretty played out.

[yousefnjr]

Originally Posted by phantom7835

What in the actual **** is this? Do they need a map? Are they really this lost?


A quick look on pumas website will show you that there's a line of BMW M streetwear now.....the car is literally made for posers

That’s nothing new actually, I’ve been too embarrassed to wear my Puma //M shoes for years lol

[BrikM]

This is real? Lol

[x77md]

Originally Posted by JustChris

I'll confess in the U.K. I'm not too aware of whatever Kith is....but those M CF seats in the M colourway are about the best BMW thing I've seen. Very very nice!

I mean just wow.

Interior colour combination is mega

[tanmanbih]

Originally Posted by Phiberoptik

Still doubt it would sell a lot to SUPREME customer base with the price tag of $102,000 lol

I would say the same thing.. but then again people bought a CLAY BRICK that said SUPREME and sold it for $1,000 a clay brickkk?? Lol! 😂 Home Depot sells those for less that a dollar probably lmao

[Jcali86]

Originally Posted by Phiberoptik

Still doubt it would sell a lot to SUPREME customer base with the price tag of $102,000 lol

It's sold out already https://www.shopbmwusa.com/PreOrder/PreOrderEnd

[Scorp!on]

to be honest it looks pretty cool ! well, the interior...i wish this color scheme would be available for "normal" purchasing. It's gorgeuos (Kith Logos not :P )

But not stupid from BMW to cooperate with a clothe branding...both will win, BMW seem to want to approach the youth. I like that they try to push and go new directions...sure, it can go wrong but why not trying?
I bet if someone buys this car it will have quiet a value in a couple of years. I cant afford the additional money....160K in Switzerland is just way to much (and I want an M3 anyway, don't like the M4).

[2011ninja]

Originally Posted by x77md

Interior colour combination is mega

Noooooooooooooo

Martha Stewart and Snoop dog are collaborating for a limited edition 2 series.

Going to be a long wheel base with earth color interior and spinners on the outside

All EV

[someMoreMplease]

Lmao Hypebeast M4 for an additional $40k. Hard Pass!

[Presice]

I like the collaboration. Seems pretty thoughtful and deeper than some other collaborations I've seen before. Car brands often do the same type of collaborations with watch makers so I don't see the big deal

I can see why people who haven't heard of Kith or don't like Kith may not like it. But I don't thing it makes the car uglier. A stock m4 competition is pretty aggressive/garish as it is. The changes to this model with the edited logos and upholstery are not tacky (maybe the roof logo is a bit much).

[Phiberoptik]

Originally Posted by carzaddict

i dont understand what exactly KITH did to this car that no one else can? they literally did nothing different than a designer within BMW can do.

i hate these stupid collabs. zero value add. basically what happened was, someone high up at KITH wanted an M4 and wanted a way to add the logos all over the car, foolishly convinced someone at BMW to allow this to happen....and viola

lol I bet 75% of those people will cancel their orders in the coming months

[Penguino]

Originally Posted by naveeds786

I like the collaboration. Seems pretty thoughtful and deeper than some other collaborations I've seen before. Car brands often do the same type of collaborations with watch makers so I don't see the big deal

I can see why people who haven't heard of Kith or don't like Kith may not like it. But I don't thing it makes the car uglier. A stock m4 competition is pretty aggressive/garish as it is. The changes to this model with the edited logos and upholstery are not tacky (maybe the roof logo is a bit much).

You think the roof decal makes the car more attractive? And the special edition justifies a $40,000 premium?

[paikman]

They sold out, so obviously this wasnt for this forums demographic. I would've loved the interior.

[ThugzZ BunnY]

Does it mean I'm poor if I've never heard of Kith?

also that is a terrible brand name.

[allinon72]

Am I supposed to know what Kith is, let alone pay such a premium for it?

[kev145]

Originally Posted by Penguino

There is actually a market for it. I believe something like this can sell very well in Asia, HK and China specifically. Even Japan this will blow up.

In the US, I'm not sure how many M3 buyers will spend $109,000 on a Kith edition model.

I would definitely spend $109K on a Limited Edition M3, something like a 50th ///M edition or a M3 tribute of some sort but I can't say this will be the one.

What's interesting is that the tri-color seats look phenomenal.

Thats if they come out with a limited edition model for the m3 I honestly think they should have done a m3 not m4 cuz that shyts is horrible nothing to offer looks like a baby m8

[Jcali86]

Originally Posted by paikman

They sold out, so obviously this wasnt for this forums demographic. I would've loved the interior.

This forum is all about allbirds and air monarchs

[Gertsee]

A lot of haters in here.. some of you are too old or washed up to realize the influence KITH has in the fashion industry BMW is growing in popularity amongst the public not just OG car enthusiasts. This was dope and retro a bold move for BMW not aimed at the older "Car Enthusiast" crowd. 40k more is a bit absurd but its mainly because of how rare it will be. Stop complaining this is great marketing for the company. A way to shine light on the new M3/M4 generation in a market where people usually don't care about cars at all. *Fashion Industry*

[Darth One]

Ronnie Fieg is a pretty good designer. Kith has some nice stuff. The Kith x BMW clothing collection has quite a few interesting pieces and not really tacky. So I'm totally surprised at the tackiness of all the logos on the car itself. I wonder if he was really in charge of the car collab because it seems so dissonant with the rest of the collection (and his very nice understated E30). But i think the color scheme of the car is pretty good, especially the interior.

On the part of BMW i think it's a huge mistake to bastardize your logo and your visual brand identity like that. It's advertising and branding 101, really.

[FinalRenegade]

Originally Posted by Gertsee

A lot of haters in here.. some of you are too old or washed up to realize the influence KITH has in the fashion industry BMW is growing in popularity amongst the public not just OG car enthusiasts. This was dope and retro a bold move for BMW not aimed at the older "Car Enthusiast" crowd. 40k more is a bit absurd but its mainly because of how rare it will be. Stop complaining this is great marketing for the company. A way to shine light on the new M3/M4 generation in a market where people usually don't care about cars at all. *Fashion Industry*

Yeah I see their influence, way on the bottom of every other fashion brand they could've collab'd with, KITH is NOT an influential brand, making minimalist shit and putting KITH on top is not design

[frankiebones]

Originally Posted by CanAutM3

Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car

These days, motorsport products don't excite people as much as sneakers that you have to wait on line for 10 hours and win a lottery to purchase do. This is a smart move, whether you agree with it or not.

I have several friends who own high-end clothing stores and are involved in this community. They have no interest in cars. They told me the entire clothing and "gear" community is talking about this collaboration. They are reaching an audience that they have never reached before AND have differentiated themselves from their competitors in that respect.

With that being said, I would never ever ever purchase one.

[shawnsep]

Originally Posted by Kr0m3assass1n

Good God is there really a need for that embossed logo all over the interior surfaces of the car? As if KITH doesn't appear enough times on the outside of the car already.

Overboard.

I'm surprised that BMW was so open minded and allowed the KITH logo to be plastered everywhere on the car and branding as if they actually developed the car or something. The ending with the BMW | Kith logo was especially strange for. And putting his name on the trunk lid is too much. Only Alpina who actually develops their own car should do that.