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      10-21-2020, 06:32 PM   #45
Penguino
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Originally Posted by Penguino View Post
I think it's being targeted at Millennials who are looking to lease a $80K car for $1000 a month with a $75K yearly salary.

I do not think it's targeted at $100K+ income +40 year old Males anymore.

Prior to the E92 days it was difficult to find a 30 year old in an M3 since people used to purchase these cars and not lease them. Leasing has made these vehicle much more accessible to anyone. With he F80 you can find a very large group of owners in their 20s as well as 30s which is surprising based on the MSRP of the car.

The 40-50 year old crowd are mostly moving to P-cars.
$1000 lease for an $80k car?! That's a rip off. More like $800 with zero down given the high RV's that were offered on the F80 leases. Who knows if they will continue that tradition with the G80.

Being 40+ and already having 3 other cars, the F80 just seemed like a great deal for what you got, especially the CS models. The new G80, however, doesn't quite fit in the same category, being larger and heavier. M2 or P-Car are probably going to replace my F80. Note that the M2 nor Porsches enjoy the inflated RV's that the F80 did, so it's a totally different financial decision.
Maybe 3 years down the line. The first F80 deal I saw in 2015 was $1,274 a month for 36 months on a $73K car.
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      10-21-2020, 06:34 PM   #46
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Quote:
Originally Posted by Penguino View Post
I think it's being targeted at Millennials who are looking to lease a $80K car for $1000 a month with a $75K yearly salary.

I do not think it's targeted at $100K+ income +40 year old Males anymore.

Prior to the E92 days it was difficult to find a 30 year old in an M3 since people used to purchase these cars and not lease them. Leasing has made these vehicle much more accessible to anyone. With he F80 you can find a very large group of owners in their 20s as well as 30s which is surprising based on the MSRP of the car.

The 40-50 year old crowd are mostly moving to P-cars.
I agree, Millenials, given the aggressive forward-thinking design. And the lease rates, though that's not new.
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