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      11-19-2020, 05:54 PM   #45
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      11-19-2020, 05:58 PM   #46
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Wasted 15 seconds of my life waiting for an Easter egg at the end...
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      11-19-2020, 05:59 PM   #47
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So the target customer of the M4 is now a 20y-old dude fan of Fast and Furious, cheap car tuning, and Dragon Ball?
They should add some neon light, and it would be perfect 😃
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      11-19-2020, 06:03 PM   #48
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I don't get it. What's with the sticky shoes? Do I just roll up to the dealership and scream in their face and they get me an order slot?
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      11-19-2020, 06:07 PM   #49
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Quick reactions;

They need the actor to walk dead center towards the car between the camera and front clip.....hmmmmm. Wonder why

They felt the need to segment the front bumper with black/red two tone. Kinda in line with the prevailing thought that "the grille is ok but only on black". The aesthetic used in the wrap design here is a tacit acknowledgement of the disaster that is the front end, IMO.

The exhaust package is horrific. It looks like pre-eBay eBay JDM catalog parts.
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      11-19-2020, 06:27 PM   #50
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The "wrap" is an mperformance part IIRC. That entire ad is laughable at best. BMW has lost its way completely.
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      11-19-2020, 06:43 PM   #51
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Quote:
Originally Posted by Io View Post
So the target customer of the M4 is now a 20y-old dude fan of Fast and Furious, cheap car tuning, and Dragon Ball?
They should add some neon light, and it would be perfect 😃
And the lighted grill
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      11-19-2020, 06:45 PM   #52
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F&F is making a comeback to BMW so...

992 here I come.
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      11-19-2020, 06:47 PM   #53
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Yikes.

Love BMW but this new persona they're trying to take on with aggressive, abstract ads is obnoxious and irritating me more than I would have expected a car company could. This combined with the severe mutilation of the new M3/M4 is making me less and less loyal to BMW.
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      11-19-2020, 06:50 PM   #54
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Quote:
Originally Posted by Io View Post
So the target customer of the M4 is now a 20y-old dude fan of Fast and Furious, cheap car tuning, and Dragon Ball?
They should add some neon light, and it would be perfect 😃
You might be trying to make a joke, but unfortunately this is the demographic/segmentation BMW is clearly targeting with the G80/G82: Young streetwear/urban millennials that put 22" Forgiattos on their rides.
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      11-19-2020, 06:53 PM   #55
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      11-19-2020, 06:54 PM   #56
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Looking forward to the light/dark blue & red undercarriage neon running gear in the M Perf parts catalog.
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      11-19-2020, 06:59 PM   #57
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It must be that BMW sees a gigantic opportunity in the current Asian teenster generation? It must be huge, since they don't mind at all to alienate their current fanbase.
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      11-19-2020, 07:09 PM   #58
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I had/have every generation of the M3 except the E30 and I cant belive I am saying this, but at 34 years old I would be ashamed of driving this car around. Going to a business meeting and showing up in that, rather take Uber.
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      11-19-2020, 07:25 PM   #59
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Wtf was that?!
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      11-19-2020, 07:31 PM   #60
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Dozens of more members now subject to banishment of G8x forum.
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      11-19-2020, 07:32 PM   #61
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Quote:
Originally Posted by DrKevM5 View Post
Audi is looking better and better
No. It does not. It's still Audi. Sorry.
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      11-19-2020, 07:33 PM   #62
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Quote:
Originally Posted by mrgicm View Post
I had/have every generation of the M3 except the E30 and I cant belive I am saying this, but at 34 years old I would be ashamed of driving this car around. Going to a business meeting and showing up in that, rather take Uber.
I am 34 also and I 100% agree. As a professional showing up to a meeting driving this car looking like I'm straight out of a fast and furious movie is embarrassing. It just isn't a good look.

This car is being marketed to kids it would seem, which being as expensive as it is does not make much logical sense. BMW wtf are you thinking?

Seems like my next ride after my F80 lease ends in June is going to be an LCI M550.

I am still holding out some hope the new M3 might be manageable in all black. Will have to see until these are officially on the ground in the US.
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      11-19-2020, 07:34 PM   #63
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Looks like they're after the atypical Impreza or evo Market but with money to burn.
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      11-19-2020, 07:35 PM   #64
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This music. I want to play it on loop all day.
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      11-19-2020, 07:40 PM   #65
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I get it. Ryu stole Akuma’s M3. All he needed was a gi.
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      11-19-2020, 07:55 PM   #66
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What the hell was that supposed to be? Wow.

Feels like they're going after the teenage audience with that ad. Maybe even pre-teens!
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