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      11-12-2020, 05:21 PM   #1
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Shmee is buying an M3 Competition

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      11-12-2020, 07:34 PM   #2
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I wonder how long he's known he was going to buy one. He seemed quite taken by the ALPINA B3 he took out the other day. I wonder if that put him over the top for one? I know he loves a more track focused car so the M3 makes more sense over the ALPINA but with his stable is stacked!
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      11-12-2020, 07:48 PM   #3
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Good decision for a YouTuber whose currency is views. This new BMW has sparked such a storm of discussion/opinion/controversy that having one will allow him to generate content on a topic that a lot of people have a strong opinion on
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      11-13-2020, 03:27 AM   #4
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I am wondering if BMW gave these guys some incentives to buy? There are multiple Youtubers who were part of a select group to get to see these cars first, and they are purchasing them. I believe on his M8 he was allowed special access as well, picked up his car with some custom goodies from BMW. Shmee might be on their payroll completely at this point. Good for him
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      11-13-2020, 07:28 AM   #5
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Quote:
Originally Posted by CityLife View Post
I am wondering if BMW gave these guys some incentives to buy? There are multiple Youtubers who were part of a select group to get to see these cars first, and they are purchasing them. I believe on his M8 he was allowed special access as well, picked up his car with some custom goodies from BMW. Shmee might be on their payroll completely at this point. Good for him
I won't be surprised! Relatively cheap marketing that is effective in influencing buyers who already established a level of trust with those youtubers.
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      11-13-2020, 05:38 PM   #6
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Originally Posted by Darth One View Post
Good decision for a YouTuber whose currency is views. This new BMW has sparked such a storm of discussion/opinion/controversy that having one will allow him to generate content on a topic that a lot of people have a strong opinion on
It's likely gonna be a win-win situation, Shmee gets views from the rather polarizing M3, while potential positive press from him is gonna entice people to buy.

That said, really can't wait to see driving reviews!
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      11-15-2020, 07:02 AM   #7
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Quote:
Originally Posted by CityLife View Post
I am wondering if BMW gave these guys some incentives to buy? There are multiple Youtubers who were part of a select group to get to see these cars first, and they are purchasing them. I believe on his M8 he was allowed special access as well, picked up his car with some custom goodies from BMW. Shmee might be on their payroll completely at this point. Good for him
The M8 is a loaner. Last year they loaned him the M5. He made a video where he went to the M Studio and they fully kitted it with carbon fiber goodies. He returned it at the end of summer. This year BMW M CEO Markus Flasch actually handed him the M8 with personalized carbon fiber bits. I think the m8 is either already returned or is in the process of being returned back to BMW. Not sure what BMW is trying to achieve given that his viewers are not necessarily people who can afford $120,000 cars. His viewers are mostly young dreamers who may not even own any car let alone be able to afford BMWs. Others are from poor countries i think they are mesmerized by his extensive supercar collection. He moved his base from London to Germany where he now regularly shoots high speed runs on the Autobhans. Needless to say he has increased his following from 1 million to over 3 million in less than 2 Years. I actually watch him mostly because I did a Euro delivery and i fell in love with Germany so i wanted to see more Germany and he was showing more of it. The car culture, the Autobhans, the Nurbugring. I was actually slated to be one of the last people to do Euro delivery before it was canceled for good, but Coronavirus happened. After months waiting for Americans to be allowed to travel to Germany I finally pulled the plug when it was obvious it wouldn't happen. Iam hoping BMW brings back European Delivery.
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