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      11-02-2020, 10:07 PM   #45
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my favourite
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      11-03-2020, 02:13 AM   #46
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BMW Marketing have lost their way with this one. Previous ads (as those shown above) are simple in nature but the delivery is masterclass. This add has no message other than "rebel". It's a cacophony of noise, flashing lights and camera angles. It doesn't convey what the car is about, the passion it provokes, the lifestyle it suits or even the target audience. Who is this car for? Why should I buy it?

May I dare to also be politically incorrect... don't get me wrong, women buy M cars, but let's not kid ourselves - the overwhelming majority of M owners are men. So why are they using a woman in the ad? The add is also focused more on her then it is the car. If their intention is to attract more women into the M brand then fair play, try something different... but how does this 'work' for women. This basically sends a message to women that you have to be a nocturnal, rebellious, club-going psychopath to want to drive an M car?

Keep it simple BMW - the M car is the one everyone wants. It's the fastest, most aggressive, most fun, stand-out variant of each series. Demonstrate that. That's all you have to do.
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      11-03-2020, 04:31 AM   #47
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Not feeling it though start to getting used to the grill already, kind amazing
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      11-03-2020, 05:42 AM   #48
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This five year old Porsche ad has stuck with me and hits on all the right emotions while being slightly naughty without assaulting the senses like that M4 mess. It gave me goosebumps the first time I saw it.

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      11-03-2020, 08:39 AM   #49
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Makes me want the car less after seeing that. Ugh
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      11-03-2020, 09:06 AM   #50
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There are more people like the ones in the commercial than there are people like us who are driving enthusiasts. I know so many people with sports cars who drive their car in automatic and never touched the paddles or DCT. A few (get this) don't even know what it is for or how to use it.
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      11-03-2020, 10:15 AM   #51
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I prefer to hear the car's exhaust tune rather than that cheesy background music!
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      11-03-2020, 11:06 AM   #52
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Old is Gold my friends - Enjoy
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      11-03-2020, 12:57 PM   #53
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Quote:
Originally Posted by soniczoom5 View Post
That was Painful to watch.
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      11-04-2020, 06:59 AM   #54
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Quote:
Originally Posted by tankertoad View Post
This five year old Porsche ad has stuck with me and hits on all the right emotions while being slightly naughty without assaulting the senses like that M4 mess. It gave me goosebumps the first time I saw it.

Might have a new fav commercial! Haha
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      11-04-2020, 07:09 AM   #55
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This was a great commercial IMO.

Does anyone remember the Mercedes commercial that ends with the line "the reason people go to work early has nothing to do with work"?
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      11-04-2020, 09:50 PM   #56
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Looks like a perfume commercial for millennials.

Sigh.

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      11-05-2020, 03:50 AM   #57
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What a stark difference between Porsche's GT4 ad and this monstrosity, the girl had more screen time than the actual car.
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      11-09-2020, 12:46 AM   #58
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Lol @ the comments here, what does BMW use as a focus group? This forum generally seems to hate what is going on? I personally could care less about a commercial, I have never purchased a car based on a TV commercial.
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      11-10-2020, 03:43 PM   #59
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Quote:
Originally Posted by CityLife View Post
Lol @ the comments here, what does BMW use as a focus group? This forum generally seems to hate what is going on? I personally could care less about a commercial, I have never purchased a car based on a TV commercial.
Most of our beloved members will complain about anything.

"They gave us a 6MT!"

"No! It's the wrong 6MT! Those bastards took 30 HP from us! They must be trying to kill the 6MT (by offering one)!"

"They gave us crazy aggressive (and optional) M Performance Parts!"

"No! It's too aggressive and looks like a civic!"

"They separated the car from the lower models sufficiently and gave it a bold new design!"

"No! We miss our sleeper M3's, this is too over the top. She's a 'butterface.'"

I've listened to people complain about a collab with a clothing company they either have never heard of or are offended by BMW's association with, the fins on the CF roof, the position of the M buttons on the steering wheel, the casting of the female lead in this commerical, the pre-production models not having M mirrors, etc.
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      11-10-2020, 08:55 PM   #60
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I’ve been buying brand new cars for 51 years now and I’ve never once bought a car based on a commercial. Best advertising campaign for an enthusiast is demos available at the dealers, and for everyone else, good social media controversy to draw attention. I think the latter is working for BMW.
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      11-19-2020, 03:45 PM   #61
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Even Doug demure criticized the grill. I have a strong feeling this grill, as it is, will go away with LCI.
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