02-25-2022, 01:32 AM | #133 | ||
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02-25-2022, 02:16 AM | #134 | ||
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My message wasn't that I am right or you are wrong. Debate is appreciated; politicising an issue not so much - for example, why should it be a matter of discussion if there were not enough white men or too many etc etc - as you rightly point out, this is a forum for BMW I frequent this forum to learn and enjoy and think sometimes threads derail and degenerate rather too often for subjects that really don't relate to the cars themselves.
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02-25-2022, 02:17 AM | #135 |
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02-25-2022, 03:05 AM | #136 |
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Yes. About 50 years.
And some forum members here are about 20 years behind. (Stuck in E46-E39 era) Future of performance cars, based on market trends, looks EXACTLY like iX M60. If the EV doesn't happen as expected (There are signs EU may postpone the aggressive targets), then the future of of performance cars will look like XM. BMW has both covered with the best EV SUV, and possibly the best ICE performance SUV. Actually, iX and XM give me comfort, because it shows that BMW M will survive, and run by forward-looking people. The dinosaurs in this forum would run the brand to the ground in a few years.
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02-25-2022, 03:36 AM | #137 | ||
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02-25-2022, 07:00 AM | #138 |
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The video itself is actually very good. Such a great edit. It's the audio that makes it corny.
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02-25-2022, 07:13 AM | #139 |
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They got a dollar store fast and furious cast lol.
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02-25-2022, 07:21 AM | #140 | |
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02-25-2022, 07:42 AM | #141 | ||
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02-25-2022, 09:08 AM | #144 | |
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02-25-2022, 09:20 AM | #145 | |
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It is faster than my real M for sure.
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02-25-2022, 09:22 AM | #146 | |
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If your answer is that BMW is trying to make these cars desirable and aspirational, Im not sure it still works given how quickly preferences change in the digital work, and how much disruption we will see in the next few years in the EV world. It worked better in the past when products had a little longer shelf life, disruption was non-existent and competition almost zero. When I couldnt afford the just-then released E46 M3, I bought a slightly used E36 M3 instead. These days if someone aspires to an iX (very unconventional) but cannot afford it, will they walk in to buy a (very conventional) 330e? Shop for a slightly used BMW what? Or would they go for a much more affordable yet still desirable Tesla 3/Y instead?
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02-25-2022, 09:55 AM | #147 | |
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An ad showing theyre for everyone and inclusive is smart in this day and age. With equality in the workplace going in a positive direction, getting equal wallet share from males and females will be key to a brand selling $100k cars surviving/thriving. |
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02-25-2022, 10:24 AM | #148 | ||
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I know the popular opinion, however, is to make EV's just look like regular cars, so maybe the 330e appeals to more people than a new i3 or iX. We are also in an awkward transitional period, like you pointed out, because there is a market for a more affordable iX. BMW was ahead of the game with the i3 and i8, and now they are behind playing catch-up.
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02-25-2022, 10:25 AM | #149 |
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Take out the voice over and it's good.
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02-25-2022, 11:18 AM | #150 | |
Leave the gun. Take the Canoli.
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Here is another good example. What do the people, and the snake???? have to do with the car? The video doesn't do too much to actually get me excited about the car or perhaps cover any of the LCIish changes they made for 23. .
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02-25-2022, 11:23 AM | #151 |
Leave the gun. Take the Canoli.
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Now this is a cool video and wow would I have been nervous to watching them film it if one of those cars were mine! But the video is all about the car without any superfluousness.
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02-25-2022, 11:33 AM | #152 |
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