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      11-23-2020, 06:57 PM   #89
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Originally Posted by goj View Post
That's not what they are saying.

The different segments of the target audience are reached in different ways:

Customer Acquisition/Growth: Social media helps bring new people to the brand which is clearly their goal here. Gets younger people and potential new customers to desire a BMW.

Customer Loyalty/Retention is done via more traditional methods. Dealer Communications, Performance Driving School, BMW CCA, Invites to preview new vehicles before announcement, loyalty incentives etc

You're clearly not in the first segment and that's OK. Not all content and messaging is meant to resonate with everyone and nor should it try.

Sincerely, a marketing guy
Well they haven't made much that resonates with me so far...

I'd say they clearly changed their target market demographic.
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      11-23-2020, 07:01 PM   #90
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Originally Posted by CanAutM3 View Post
I bought my first M3 at 29, my second at 36, my third at 43 and my fourth at 47. All were bought new with the same purpose of serving the dual duty of daily driver and track toy. My next purchase will be to serve that exact same purpose. IMO, there’s no “age” to own an M3/4, but it is rather about “purpose”.
Maybe not an age, but there is income that usually goes with a ballpark age. You could certainly have that income at 29, but certainly less likely at 20.
A track buddy of mine is 24 and he drives a Mclaren 570s. He started his own software company in his teens. Age is an elusive thing.
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      11-23-2020, 07:03 PM   #91
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Originally Posted by CanAutM3 View Post
Well they haven't made much that resonates with me so far...

I'd say they clearly changed their target market demographic.
And nothing wrong with that, BMW are free to decide who this car is marketed towards but again I’m surprised this is a good time to do it. Is it worth getting the idea of owning a car type on it’s last generation into the minds of young aspirational people instead of focusing the ads on getting one or two more sales out of the older current demographic? Beats me.
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      11-23-2020, 07:06 PM   #92
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And nothing wrong with that, BMW are free to decide who this car is marketed towards but again I’m surprised this is a good time to do it. Is it worth getting the idea of owning a car type on it’s last generation into the minds of young aspirational people instead of focusing the ads on getting one or two more sales out of the older current demographic? Beats me.
I agree it is a free world. BMW is free to chose whatever demographic they want to maximize their sales. I am still sad and disappointed that a product that I was so fond of is no longer. I guess it is time for change .
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      11-23-2020, 07:14 PM   #93
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I agree it is a free world. BMW is free to chose whatever demographic they want to maximize their sales. I am still sad and disappointed that a product that I was so fond of is no longer. I guess it is time for change .
Well I’ll separate the car and ads for now. Unless it’s a hard no to AT or MT I’m not ready calling it dead just yet
As someone ok with frequently tracking and daily a $200k car I’d say you are long overdue for a change...
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      11-23-2020, 07:20 PM   #94
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What did I just watch? Carbon fiber here, carbon fiber over there, carbon fiber on the steering wheel, AND CARBON FIBER HERE!!! The crazed smile as she says 7000 for carbon fiber buckets is just incongruous to me, as is revving a new car to 7000 Rpms that someone here will pick up used with vibrations and bad ignition coils in about 8 months (clearly it has a long marketing life ahead of it still)...entire video brought something up...vomit. Great now we will be having a$$hats trying to get 4-5 star drifts while texting at the same time?! Weird times, this 2020....

I also can't stop wondering if that blonde hair is actually part of the hat, and she really has short black hair under that getup...
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      11-23-2020, 07:35 PM   #95
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Again, this shows the new target audience for the G8X. Instead of putting the car in the hands of proper drivers for proper driving reviews, they prioritize social media image makers. BMW ///M R.I.P.
Couldn't have said it better myself ... this is why the brand is being shit on be enthusiasts and rightfully so in my opinions. Gimmicks and tricks are for those that don't know any better. Another step towards BMW just being a sell out to make a buck. Oh well good for them.
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      11-23-2020, 07:37 PM   #96
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Ok. Just watched the video and there are few things I can't pass up.

First, I've read a lot of comments that the reviewer is attractive. Am I alone in thinking she's just meh... Nothing special really. In the produce isle, I wouldn't give her a second look.

Next, the review from the outset (whole gas can bit) is total garbage. And who among us would rev an unloaded engine to anywhere near 7,000rpm? Just because you can doesn't mean you should but thanks for the Pro tip Blondie!

What ever happened to proper ///M run in procedures (no high revs or launches until after the 1,200 mile service)? They'll reserve the right to void your warranty but in they interest of free social media marketing it's ok? C'mon now.

Lastly, it is my opinion that the car is going to prove worthy of the badge. I also predict it will win us over (rather easily) with unprecedented performance metrics once it falls into far more capable hands. Be patient my friends!
That may be true but it's still too ugly for a lot of people to give it that chance ... and that's by itself is just sad
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      11-23-2020, 08:07 PM   #97
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Quote:
Originally Posted by snareman View Post
Quote:
Originally Posted by CanAutM3 View Post
I bought my first M3 at 29, my second at 36, my third at 43 and my fourth at 47. All were bought new with the same purpose of serving the dual duty of daily driver and track toy. My next purchase will be to serve that exact same purpose. IMO, there’s no “age” to own an M3/4, but it is rather about “purpose”.
Maybe not an age, but there is income that usually goes with a ballpark age. You could certainly have that income at 29, but certainly less likely at 20.
Quote:
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Quote:
Originally Posted by CanAutM3 View Post
I bought my first M3 at 29, my second at 36, my third at 43 and my fourth at 47. All were bought new with the same purpose of serving the dual duty of daily driver and track toy. My next purchase will be to serve that exact same purpose. IMO, there's no "age" to own an M3/4, but it is rather about "purpose".
Maybe not an age, but there is income that usually goes with a ballpark age. You could certainly have that income at 29, but certainly less likely at 20.
On a related topic, how would you determine that somebody at the age of 29 (or any other age) has the income to afford an M3? Based on their salary, net worth, earning potential? I am just curious what financial barometer you would set for somebody to be able to afford this car. I suppose it differs from person to person, but I could buy a new M3/M4 with cash and not have any other debt other than my mortgage, and I still don't feel like I have reached the requisite financial threshold to drop $80k on a car. And I love cars.
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      11-23-2020, 08:10 PM   #98
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The hate for the girl reviewer is way overblown. Granted, she is probably not the Bill Nye the Science Guy of race cars, but she isn't going for that either. Also, BMW handing the keys to social media stars should not be a surprise. If they didn't they would ensure that the brand goes to extinction. You have to play the game, and cast a wide net. The presence of clever marketing tactics does not imply that the product is lacking value. The two are mutually exclusive.
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      11-23-2020, 08:16 PM   #99
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What about any of what BMW has been doing lately is even close to being clever? It's all contrived and poorly delivered.

And for everyone saying their target demographic is hoodie wearing teens they are the exception and not the norm. Hell the majority of that demographic doesn't even touch M3s until they start to depreciate and become affordable on the used market. Personally I have no idea why they are going this route but maybe they know something I don't.

I did see an M2CS today with gold wheels that looked good but to small for my needs.
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      11-23-2020, 08:30 PM   #100
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Where do you see 140k? By my estimates this one would be 120k, very reasonable
Reasonable for an M4 comp? In pesos maybe.

I can't believe that would be correct. 120-140k (US?) is nowhere near reasonable for an M4 comp compared to what else you can get for that price range.

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What did I just watch? Carbon fiber here, carbon fiber over there, carbon fiber on the steering wheel, AND CARBON FIBER HERE!!! The crazed smile as she says 7000 for carbon fiber buckets is just incongruous to me, as is revving a new car to 7000 Rpms that someone here will pick up used with vibrations and bad ignition coils in about 8 months (clearly it has a long marketing life ahead of it still)...entire video brought something up...vomit. Great now we will be having a$$hats trying to get 4-5 star drifts while texting at the same time?! Weird times, this 2020....

I also can't stop wondering if that blonde hair is actually part of the hat, and she really has short black hair under that getup...
I got a kick out of her touting the "weight savings" for the carbon buckets. Maybe it'll keep it a shade under 4000 pounds.
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      11-23-2020, 08:59 PM   #101
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Quote:
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Quote:
Originally Posted by kieran_delaney View Post
Some of the posts on this forum are genuinely incredible.

"Kids with hoodies" lol what on Earth do you drive you car in? Slippers? Get a grip.

"I don't like the adverts I like the adverts from ten years ago" cool, i liked it when my mum still bought my clothes and wiped my ass. The world changes.

Honestly, Supercar Blondie is not to my taste and I'd prefer something more technical but this forum is basically descending into old man shouts at clouds.
I personally don't own any hoodies, but the hoodie isn't the literal point. It's the marketing towards the generation that commonly wears them and who likely can't afford the car.
Except many can. And for those that can't, many of them will be able to before the model ends production. Not a lot of people in general can afford an $80k car but I bet a lot who can are actually young. It's a pretty low production vehicle as it is. I was around that age when I bought my first M.

I will reserve judgement until I drive one of course— I don't think they'd convince me to buy one given how the last one went but we'll see.
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      11-23-2020, 09:21 PM   #102
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      11-23-2020, 09:39 PM   #103
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Lol at all the old men hating. Get with the times. This is how marketing works. Use the tech and media of the day to influence the youth to establish a customer base that still has 60+ potential years of life left.
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      11-23-2020, 09:40 PM   #104
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Attractive blonde talking about a cool car. What's so bad?
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      11-23-2020, 10:05 PM   #105
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Attractive blonde talking about a cool car. What's so bad?
Imagine it's like having an attractive woman give the play by play of an NFL football game. Nothing "wrong" With it in fact they tried it a few years back. Just not the first place I go to hear someone talk to me about a car. Besides. All those Male (and some female) followers aren't there for her smarts. She's not the "supercar smartie", lol

Sex sells. Don't see a bunch of fully clothed ladies laid across them slammed cars so many of you love. Hahahahahahhaha.
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      11-23-2020, 10:12 PM   #106
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This chick makes me want to suck on a tail pipe. So glad I have an F80.
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      11-23-2020, 10:25 PM   #107
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Social media presence is a massive part of consumer business now whether you like it or not...
I have no issue with using social media for promoting a product. It is how it is used for the M3/4 I have issues with. It is telling me I am no longer the target audience for this product.
That's not what they are saying.

The different segments of the target audience are reached in different ways:

Customer Acquisition/Growth: Social media helps bring new people to the brand which is clearly their goal here. Gets younger people and potential new customers to desire a BMW.

Customer Loyalty/Retention is done via more traditional methods. Dealer Communications, Performance Driving School, BMW CCA, Invites to preview new vehicles before announcement, loyalty incentives etc

You're clearly not in the first segment and that's OK. Not all content and messaging is meant to resonate with everyone and nor should it try.

Sincerely, a marketing guy
agree with your take from a marketing perspective.. its a bit different with the new M3 & 4 isn't it?. BMW couldn't start neutral as the grills/ design was notorious and comprehensively grilled by many for months. they had to push harder than usual with marketing. was observed with first view reviews in the UK by Mat Watson, Top Gear guy, Joe Achilles etc. they were so obviously talking about the looks and how great it is in person. it seemed scripted and almost too obvious that they had to say that to get a chance to be there and review.

and now BMW allowing this instagram lady to actually drive (first reviewer i think) and give us a review, who has no clue about what M really stands for and reads out a few stats from googling. why not Chris harris or the other regulars?

well, performance is another thing and these 2 might be great cars. but BMW is definitely trying too hard with marketing for these two cars in my humble opinion.

time will tell how it all pans out!
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      11-23-2020, 11:05 PM   #108
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Originally Posted by CanAutM3 View Post
Again, this shows the new target audience for the G8X. Instead of putting the car in the hands of proper drivers for proper driving reviews, they prioritize social media image makers. BMW ///M R.I.P.
i feel the same. why not invite chris harris, clarkson , matt , etc????
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      11-23-2020, 11:08 PM   #109
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Quote:
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And nothing wrong with that, BMW are free to decide who this car is marketed towards but again I'm surprised this is a good time to do it. Is it worth getting the idea of owning a car type on it's last generation into the minds of young aspirational people instead of focusing the ads on getting one or two more sales out of the older current demographic? Beats me.
I agree it is a free world. BMW is free to chose whatever demographic they want to maximize their sales. I am still sad and disappointed that a product that I was so fond of is no longer. I guess it is time for change .
+1 This young BMW marketing team most likely does not care whether their new G8x strategy is successful or not because their marketing rotation will most likely end soon and they'll move on to their next assignment, probably marketing motorcycles for BMW Motorrad, or selling Minis or something along those lines. The next rotation group will be left cleaning up the mess and reinventing the wheel.

Signed a product development guy who has been dealing with marketers for 20 years. just saying.

But I am in agreement that G8x will probably be a hit for some and a miss for others. This car doesn't know who it wants to be when it grows up. Make room for the new generation of BMW owners...Freedom of Choice!
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      11-23-2020, 11:13 PM   #110
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Originally Posted by ///M4TT View Post
Ok. Just watched the video and there are few things I can't pass up.

First, I've read a lot of comments that the reviewer is attractive. Am I alone in thinking she's just meh... Nothing special really. In the produce isle, I wouldn't give her a second look.

Next, the review from the outset (whole gas can bit) is total garbage. And who among us would rev an unloaded engine to anywhere near 7,000rpm? Just because you can doesn't mean you should but thanks for the Pro tip Blondie!

What ever happened to proper ///M run in procedures (no high revs or launches until after the 1,200 mile service)? They'll reserve the right to void your warranty but in they interest of free social media marketing it's ok? C'mon now.

Lastly, it is my opinion that the car is going to prove worthy of the badge. I also predict it will win us over (rather easily) with unprecedented performance metrics once it falls into far more capable hands. Be patient my friends!
I definitely agree with your first 3 paragraphs and hope I end up agreeing with the third.

As regards looks, I have never found it attractive for a female to dress up like a 14 year old boy🤣
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