10-28-2020, 01:03 PM | #45 |
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Why are people getting mad that they did a collab I don't get it. If they can market more then great. If you don't like the kith version car then don't buy it and move on.
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10-28-2020, 01:14 PM | #46 | |
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BMW is investing in its brand in an attempt to create new enthusiasts. And, for my part, I don't think they have forgotten the current enthusiasts that built the brand. The E46 brought me to the brand and the M2 is the new, and better, E46 (aside from the steering, LOL). |
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Jblack4083117.50 Bimmermanforlife13.50 |
10-28-2020, 01:16 PM | #47 |
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This happened with Porsche putting a Taycan in a Billie Eilish performance. Everyone lost their heads and got mad, saying they lost all respect for the brand.
Being 17 and having a 328i, I don't understand the gate behind the collab. Personally I didn't buy anything cause it's overpriced, but I don't get what's so bad with it. It's just another marketing tactic, and I feel like they still delivered a car that meets our expectations of an M car. Just my thoughts. |
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10-28-2020, 01:22 PM | #48 | |
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10-28-2020, 01:31 PM | #49 |
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+1. 20-year olds in silicon valley making $300k a year are all about model 3/ model s. elon is savior and ICE is the devil.
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10-28-2020, 01:41 PM | #51 |
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I think with what's happening in the world (covid), having a personal car is becoming a trendy again.
I think BMW needs to up their EV game by adding a pickup truck and a halo car. And have a good range, 400+ miles. Also, having another season of short films could turn many people into future buyers |
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10-28-2020, 01:41 PM | #52 |
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I couldn't imagine being so outraged by co-branding with a company that hasn't committed any atrocities against humanity (that we're aware of) that I would absolutely abandon a brand. BMW has historically stepped out of their customers comfort zone and done "controversial" marketing with things like art cars or other art installments. BMW is investing in current and future customers just as they always have. BMW has never been shy about being an aspirational lifestyle brand by doing things like adding new vehicles to the cover of videogames, co-branding with Puma and sponsoring esports teams. They also keep the grumpy old men happy by maintaining a longtime sponsorship of the PGA, the Olympics and Louis Vuitton. Individual demographics change regularly and BMW is investing in that life cycle.
There's plenty of other reasons to go spend your money somewhere else but BMW doing some marketing with a company that sells over priced t shirts and shoes isn't one of them.
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10-28-2020, 01:46 PM | #54 |
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None of this will matter when Elon releases a 500 mile range, full charge in 5 minutes, 500 hp, 0-60 in 3 sec for $30k monster. None of it. I am not a Tesla fanboy, but Tesla will surely get there. If they do it before the big legacy brands are ready, those brands are toast.
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10-28-2020, 01:47 PM | #55 | |
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10-28-2020, 01:51 PM | #56 | |
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10-28-2020, 01:52 PM | #57 | |
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How does them targeting other markets affect any of us? They make a lot and sell a lot of SAVs now, but still have some very exciting cars for others. And they are not the only manufacturer that does, lots of choices out there. People getting upset because they made 150 KITH branded cars is by far the silliest thing I have ever seen in my entire life. Be thankful if that's the only thing you have to be bummed out about in life! Many have some real serious issues to worry about. |
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10-28-2020, 01:56 PM | #58 | |
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10-28-2020, 02:02 PM | #59 | |
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BMW wants a few more of their cars to show up in some hip-hop or pop videos, and as a business, they'd be silly not to go after this growing market...because videos drive purchase decisions, just like thin women walking down catwalks wearing crazy outfits drives women's purchasing decisions (no matter how ugly and audacious the clothes look). BMW's a business, and they're going after every slice of the market they can get, because their Stakeholders demand it (mo' money, mo' money, mo' money! - Capitalism at its finest). They can't afford to do purity tests simply to please the BMW traditionalists. |
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10-28-2020, 02:26 PM | #61 |
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Trying to build brand awareness and hopefully loyalty down the line, a consistent stream of revenue. Starting early is wise. They make it sound like rocket science, it really isn't.
That said, wonder what the research said and why Kith was the final call. |
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10-28-2020, 03:00 PM | #62 | |
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10-28-2020, 03:02 PM | #63 |
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I get you gotta move forward and I love aggression an aggressive design but not ugly design. "Hoodie wearing Teenagers" cannot afford these ever increasing ridiculously expensive vehicles unless their mommy and daddy are buying/leasing it for them.
Regarding the design partnership, I'm down with it, it's not horrendous I've seen way worse, at least they got the exterior paint colors right. But I would've done a much better sleeker and classier job. BMW M should've contacted me. I've given them enough free advice over the years that they have profited from! Truthfully BMW & BMW M should be worrying about fixing the whole front bumper and grill! |
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10-28-2020, 03:13 PM | #64 | ||
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A lot of people seem to take this personal, like BMW / Porsche et all woke up and said - "fuck Scoale... we're only going after the preteens and those that can't afford it yet... You already answered why they're marketing to all... You said - "I have three bmw's and I can afford it now not 20 years from now..." Exactly... 20 years from now, THEY will be the majority market. They need to entice them from 20 years of age and onwards. They are the future / about to be present market. Chances are, some of us won't be around in 20 years, lol... Cadillac. It's all I have to say. They are working feverishly to avoid that, as are most brands... This is 100% business and not personal. Some of y'all act like BMW just cheated on you... Think we got bigger concerns in the world currently besides who a vehicle manufacturing is catering their marketing too... |
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10-28-2020, 03:17 PM | #65 |
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I'm not sure why anyone would really be upset by this if it allows BMW to still make the cars we want. Quite frankly, I could care less how many obnoxious co-branded concepts, ads, or suvs they made as long as they made profits to keep also making enthusiast driven cars.
And that's the only thing I hate about where BMW (and well all car brands really at this point) are headed. I get it, it's a business, manuals no longer sell, profits! etc etc etc. So sell more mass consumer garbage like a fwd 2 series, make a pickup truck, a van, whatever they need to do. But the whole we're "lucky" to have manual options for the next M3/M4 and I'd assume M2 and that's it sucks for a brand with such heritage and the "ultimate driving machine" as their slogan. I truly think they're missing a market that could make money especially in the next say 10 years when no one is really making a competent manual car that isn't a base model piece of junk with 30hp and roll up windows. I'd gladly pay extra at this point to get a new M340i with a manual, but it's not an option. I've always wanted a BMW growing up, but now that my 340i was totaled I don't know quite know where to go option wise for a car and that's sad. Because any M car isn't great to be beat to death as a daily driver with real annual mileage and the 3 series have always been some of my favorite cars for that reason. Practical yet fun. Maybe they'll follow Aston Martin in years to come when no manuals are really left, but for today I wish I could just roll back the clock 10 years not because of their branding, but just their overall offering. |
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10-28-2020, 04:04 PM | #66 | |
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The new KITH M4 is not for me but I am intrigued about the collaboration etc. From a marketing standpoint both brands appear to getting a lot coverage from it all. Last edited by Stephen5242; 10-28-2020 at 04:11 PM.. |
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