03-06-2021, 04:26 PM | #1 |
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G80 M3 and G82 M4 Sales Predictions by Region and Model (From M GmbH)
Featured on BIMMERPOST.com
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03-06-2021, 05:11 PM | #2 |
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41% of expected sales in the US, but let's design it for the Asian market? <shakes head>
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03-06-2021, 05:36 PM | #3 |
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M CEO Flasch has mentioned they're seeing a global trend, with emphasis on North America, that people want more aggressive-looking vehicles. Also basically said it goes against what the typical German buyer wants, i.e. more of a wolf in sheep's clothing.
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03-06-2021, 05:50 PM | #4 |
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BMW only target 20% of their customers and don't care about others, U.S had the highest market share and they simply don't really matter.
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03-06-2021, 07:59 PM | #5 |
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03-06-2021, 08:29 PM | #6 |
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The US market as a whole is very, very different than the US enthusiast market. Enthusiasts live in a bubble.
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03-06-2021, 08:30 PM | #7 | |
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Take a look at the pickup trucks for example ... massive grills and they aren't even sold in Asia. Large prominent front end design is a part of mainstream car market demand in North America. It's only the tiny shoe box of traditionalists that cannot accept it. |
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03-06-2021, 09:32 PM | #8 | |
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03-06-2021, 10:03 PM | #9 |
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China is already the biggest market for BMW and by a big margin, but I don't think it will ever overtake US as the biggest buyer for M cars. Now with 10% up markup, M3/4 sells for almost 200k dollors OTD in China. The regulation and tax are insane. Doesn't seem like a wise decision to prioritize Asian need, at least for the M cars.
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03-06-2021, 11:04 PM | #10 |
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... and this evolves into a grill discussion while nobody is bringing up the >60% expected take rate for M xDrive! It looks like I've got company!
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03-06-2021, 11:31 PM | #11 |
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Watch this becoming the most sold M3/M4 despite being launched in the midst of a pandemic and with BEVs eating into the luxury market with ever-increasing vengeance. The MT, RWD, AWD, Touring and overall increased excellence across segments should pay dividends. Grills be damned
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03-06-2021, 11:54 PM | #12 |
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Out of curiosity, does anyone know where BMW hosted their early shows this year of the M3/M4 and for what audiences?
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03-07-2021, 06:29 AM | #14 |
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03-07-2021, 09:51 AM | #15 |
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Pretty low expected take rates for the manual transmission. I expect most of those will be American sales.
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03-07-2021, 10:12 AM | #16 |
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03-07-2021, 10:13 AM | #17 |
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You do realize these are projections right? Furthermore, projections for just two models out of their fleet. The Asian market is by far their biggest market and that’s since 2019.
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03-07-2021, 10:18 AM | #18 |
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03-07-2021, 10:23 AM | #19 | |
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These two articles are definitely only anecdotal and written with a lot of loaded messaging, but still provide some interesting things to consider: "In 2020, Asian economies will become larger than the rest of the world combined - here's how" - July, 2019 https://www.weforum.org/agenda/2019/...asian-century/ "In China, Women Buy Up Luxury Cars as a Symbol of Their Newfound Power" - August, 2017 https://jingdaily.com/women-hold-hal...cars-in-china/ |
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03-07-2021, 11:36 AM | #20 |
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From an enthusiast's view this tale won't be told by new car sales numbers it will be told by resale value in the enthusiast market in 5 to 10 years. My bet is the G80 fares very poorly in that metric. The "gotta have the newest ride" crowd will be all over this car but IMO it's going to be more E60M5 than E39M5 in the long run except maybe 6MT.
BMW's focus with these new designs is making coin upfront. |
03-07-2021, 12:04 PM | #21 |
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The M4 now looks like a $120k car and you can have it for sub $80k. They are going to be popular today and as resell later if they are reliable which they should be (very) borrowing a proven engine from the X3M and a proven driveline from the M5 (transmission and Xdrive).
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03-07-2021, 12:05 PM | #22 |
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I think the bigger roadblock for sales is not the grill. It is the onslaught of BEVs. A lot of casual enthusiasts and more importantly casual buyers aren't interested in the M3/M4 because ICE is on a downward curve from an automobile evolution perspective. Why drop high dollar on a technology that will depreciate faster than ever before? You can now get a Model S LR that is faster, around the same price point and that will depreciate much slower.
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