11-23-2020, 06:57 PM | #89 | |
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I'd say they clearly changed their target market demographic.
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11-23-2020, 07:01 PM | #90 | ||
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11-23-2020, 07:03 PM | #91 |
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And nothing wrong with that, BMW are free to decide who this car is marketed towards but again I’m surprised this is a good time to do it. Is it worth getting the idea of owning a car type on it’s last generation into the minds of young aspirational people instead of focusing the ads on getting one or two more sales out of the older current demographic? Beats me.
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11-23-2020, 07:06 PM | #92 | |
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11-23-2020, 07:14 PM | #93 | |
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As someone ok with frequently tracking and daily a $200k car I’d say you are long overdue for a change... |
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11-23-2020, 07:20 PM | #94 |
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What did I just watch? Carbon fiber here, carbon fiber over there, carbon fiber on the steering wheel, AND CARBON FIBER HERE!!! The crazed smile as she says 7000 for carbon fiber buckets is just incongruous to me, as is revving a new car to 7000 Rpms that someone here will pick up used with vibrations and bad ignition coils in about 8 months (clearly it has a long marketing life ahead of it still)...entire video brought something up...vomit. Great now we will be having a$$hats trying to get 4-5 star drifts while texting at the same time?! Weird times, this 2020....
I also can't stop wondering if that blonde hair is actually part of the hat, and she really has short black hair under that getup...
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11-23-2020, 07:35 PM | #95 |
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Couldn't have said it better myself ... this is why the brand is being shit on be enthusiasts and rightfully so in my opinions. Gimmicks and tricks are for those that don't know any better. Another step towards BMW just being a sell out to make a buck. Oh well good for them.
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11-23-2020, 07:37 PM | #96 | |
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11-23-2020, 08:07 PM | #97 | ||||
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11-23-2020, 08:10 PM | #98 |
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The hate for the girl reviewer is way overblown. Granted, she is probably not the Bill Nye the Science Guy of race cars, but she isn't going for that either. Also, BMW handing the keys to social media stars should not be a surprise. If they didn't they would ensure that the brand goes to extinction. You have to play the game, and cast a wide net. The presence of clever marketing tactics does not imply that the product is lacking value. The two are mutually exclusive.
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11-23-2020, 08:16 PM | #99 |
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What about any of what BMW has been doing lately is even close to being clever? It's all contrived and poorly delivered.
And for everyone saying their target demographic is hoodie wearing teens they are the exception and not the norm. Hell the majority of that demographic doesn't even touch M3s until they start to depreciate and become affordable on the used market. Personally I have no idea why they are going this route but maybe they know something I don't. I did see an M2CS today with gold wheels that looked good but to small for my needs. |
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11-23-2020, 08:30 PM | #100 | ||
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I can't believe that would be correct. 120-140k (US?) is nowhere near reasonable for an M4 comp compared to what else you can get for that price range. Quote:
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11-23-2020, 08:59 PM | #101 | ||
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I will reserve judgement until I drive one of course— I don't think they'd convince me to buy one given how the last one went but we'll see.
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11-23-2020, 09:21 PM | #102 |
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Ahem
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11-23-2020, 09:39 PM | #103 |
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Lol at all the old men hating. Get with the times. This is how marketing works. Use the tech and media of the day to influence the youth to establish a customer base that still has 60+ potential years of life left.
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11-23-2020, 09:40 PM | #104 |
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Attractive blonde talking about a cool car. What's so bad?
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11-23-2020, 10:05 PM | #105 |
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Imagine it's like having an attractive woman give the play by play of an NFL football game. Nothing "wrong" With it in fact they tried it a few years back. Just not the first place I go to hear someone talk to me about a car. Besides. All those Male (and some female) followers aren't there for her smarts. She's not the "supercar smartie", lol
Sex sells. Don't see a bunch of fully clothed ladies laid across them slammed cars so many of you love. Hahahahahahhaha.
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11-23-2020, 10:25 PM | #107 | ||
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and now BMW allowing this instagram lady to actually drive (first reviewer i think) and give us a review, who has no clue about what M really stands for and reads out a few stats from googling. why not Chris harris or the other regulars? well, performance is another thing and these 2 might be great cars. but BMW is definitely trying too hard with marketing for these two cars in my humble opinion. time will tell how it all pans out! |
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11-23-2020, 11:05 PM | #108 |
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i feel the same. why not invite chris harris, clarkson , matt , etc????
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11-23-2020, 11:08 PM | #109 | ||
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Signed a product development guy who has been dealing with marketers for 20 years. just saying. But I am in agreement that G8x will probably be a hit for some and a miss for others. This car doesn't know who it wants to be when it grows up. Make room for the new generation of BMW owners...Freedom of Choice!
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11-23-2020, 11:13 PM | #110 | |
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As regards looks, I have never found it attractive for a female to dress up like a 14 year old boy🤣
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