10-23-2020, 12:02 PM | #111 | ||
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Love me a big old grille! Wish it was an xdrive G80
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10-23-2020, 12:05 PM | #113 |
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The clothing and accessories collection is pretty great, actually. Now that I've perused the whole thing in more detail. So i think the collaboration might be a success overall, and as others have already said, get BMW more of a footprint in the fashion and streetwear markets.
The real problem for me is the car itself. I understand why you'd make it as a cornerstone and statement piece for the whole collection - the branding is just too over the top. Also couldn't they have done it on a non-terrible looking car like the M2 or the M5? Lol |
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10-23-2020, 12:09 PM | #114 | ||
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10-23-2020, 12:11 PM | #115 |
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Yup, I am very aware of that demographic and I do not associate with it. If that’s where BMW wants to shifts their focus to, good for them, because it is a very lucrative, albeit frivolous segment. Since BMW is no longer focused on providing the ultimate driving machine, I’ll be moving my money where passion for cars and driving is still a priority, a brand for which there is no substitute .
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10-23-2020, 12:15 PM | #117 |
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2022 M4 Competition x Kith Limited Edition. Preorders Open Today.
www[.]TheOnion.Bimmerpost[.]com
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10-23-2020, 12:27 PM | #119 | |
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The fashion industry is fickle, short lived and frivolous by very definition. The attention gathered here will evaporate shortly, because something else hip&cool will divert the short attention spans away. I would try to base my collaborations with something that has more staying power. And what is the point of reaching out to a demographic that, as has been said here, has zero interest in cars? Not like you can change their minds. Personally, I find most of the details garish. Except the seat color scheme.
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10-23-2020, 12:29 PM | #120 |
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First BMW copies the digital dash of the 1984 Corvette now they copy the Corvette's main stay of large logo branded sweatpants - Imitation is the sincerest form of flattery.
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10-23-2020, 12:30 PM | #121 |
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I bet if Kith made these everyone on here would be all over it
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10-23-2020, 12:38 PM | #122 |
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Overpriced, overrated "streetwear"
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10-23-2020, 12:39 PM | #123 |
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I actually had the complete opposite reaction. I think the colorway on those seats are absolutely disgusting.
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10-23-2020, 12:41 PM | #124 | |
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10-23-2020, 12:43 PM | #125 |
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Hypebeast culture in a nutshell
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10-23-2020, 12:49 PM | #127 | |
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10-23-2020, 12:54 PM | #128 | |
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10-23-2020, 12:55 PM | #129 | |
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no car company is about passion anymore, they have all merged and changed focus. Remember VAG owns Porsche. Everyone needs to save up for their dream car before autonomous driving becomes standard and car companies stop making "sports cars" because of it. Unless a Tesla is your dream car... |
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10-23-2020, 12:57 PM | #130 | |
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To be clear, my comment has nothing to do with this car or this collaboration. It's about your brand - it takes decades to build a brand, but you can kill one in minutes. |
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10-23-2020, 01:07 PM | #131 | |
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I'm actually really not surprised. These are "limited edition" It's a fashion statement not much of a car statement.. I would bet that 80-90% of those people are not car enthusiasts but are just in it to resell or to tell their boys but its the "Kith" edition.. |
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