View Single Post
      08-25-2020, 10:14 PM   #95
F32Fleet
Lieutenant General
F32Fleet's Avatar
United_States
3540
Rep
10,327
Posts

Drives: 2015 435i
Join Date: May 2005
Location: Southeastern US

iTrader: (0)

Quote:
Originally Posted by spuntyb View Post
The first V60 Polestar sold out sight unseen here. Because it was amazing? No, because Volvo has bred rabid wagon fans over the years who craved performance. The CTS-V was expected to flop, but they managed to sell many more than they planned. It was a RWD wagon with a corvette engine and a stick. Enthusiasts lusted after it. Cadillac didn't create that demand, but they tapped into it, and created an iconic car.

BMW could do the same. They simply don't want to throw any money into it, and that's fine. It doesn't make business sense to them. But saying their hands are tied because performance wagons don't sell is a bit off. They don't sell in huge numbers, but few great cars do.
Yep. IIRC when BMW did sell wagons it was always the low power variant and with the 3 series the rear seats lost quite a bit of leg room. I guess BMW figured they wouldn't sell say a 335i(d) as a wagon because it would be too expensive and buyer who like space appreciate higher seating of an X3/4.
__________________
"Drive more, worry less. "

435i, MPPK, MPE, M-Sport Line
Appreciate 0