Quote:
Originally Posted by Bumpinjeep
The problem with telling Volvo, MBenz, Jaguar is that a large portion of these cars are made to order. Dealers don't stock them. Simply put, it's not a good business plan where the majority of buyers prefer SUVs.
For example, cars.com has over 2 thousand new E Class models cars, you know how many are wagons? 142. Want to know how many total new E63s (the high performance wagon, the same market that BMW would be chasing for the G81), 13. There are 13 total new E63S wagons for sale in America.
Volvo V90 R-Design models? 27, total, in the entire country.
Enthusiast wagons simply don't sell. Sure, there are plenty of VW Jetta Sportwagons and Golf Sportwagons but they have a cult following and their own SUVs outsell those. It's a completely different customer that BMW is chasing with a $80K wagon. Unfortunately for us, there' aren't enough customers to make it profitable.
|
The first V60 Polestar sold out sight unseen here. Because it was amazing? No, because Volvo has bred rabid wagon fans over the years who craved performance. The CTS-V was expected to flop, but they managed to sell many more than they planned. It was a RWD wagon with a corvette engine and a stick. Enthusiasts lusted after it. Cadillac didn't create that demand, but they tapped into it, and created an iconic car.
BMW could do the same. They simply don't want to throw any money into it, and that's fine. It doesn't make business sense to them. But saying their hands are tied because performance wagons don't sell is a bit off. They don't sell in huge numbers, but few great cars do.