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California dealerships are asking $10-20k over MSRP for the few G8X M3/M4s they have in stock. Average is $15k. Supply and demand. Despite the terrible economy due to COVID-19, the wealthy in LA/SF didn't miss a beat $$$$$. So prices won't be discounted much in 2021/2022.
I remember buying my 2009 BMW IB/DCT E90 LCI M3 in Fall 2008, during the great recession and gas hovering around $4-5/gallon. At the time, Crevier BMW tried to charge me a huge marketing and advertising fee <$1500, in addition to the 100 mile drive each way to Santa Ana.
I would also wait for a special edition M3/M4 or looking into a European Delivery, plus the East/West Coast Performance Center pickup. Flights are cheap.
BMW ///M cars now have much more competition from Audi RS, Mercedes Benz AMG, Porsche, and Lexus F V8 models now than they had 5-15 years ago.
Cheers
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