Quote:
Originally Posted by goj
Quote:
Originally Posted by ron_jeremy
Funny, the concept looked great, as usual.
Then they release the usual boring, cheap and very unexciting stuff like this.
The UKL platform is like a sub brand to BMW, a Mini/BMW entry level brand with cheap gear selector, steering wheel, seats and pretty bland design.
UKL is not worthy using the BMW brand imo, release premium cars under your premium brand, the UKL is really dragging down the entire branding.
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Disagree. Audi and MB have had success with this class of car. Arguably a large reason why BMW sales are lagging behind the them, besides 3 and 5ers being at or close to end of life. |
He's not talking about success or money. But how it brings the brand down and its premium He's right on point here