The E90 spurned my addiction to BMW.
All Bimmers at the time felt so solid and engaging to drive. Unfortunately the E89 Z4 and F10 5er killed the brand as every car since has felt more Audi-like. I haven't truly enjoyed any modern BMW. They are still better than most of the competition, but that's not saying much as everybody is just making fast but numb cars nowadays.
I'll probably move over to Porsche in a few years. Electric steering took away some of their charm too, but they still tune their cars to deliver maximum fun unlike BMW nowadays.
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