Quote:
Originally Posted by mkoesel
Although this is an official move by VW of America, it is clearly more about generating hype than anything else. The company is typically referred to as "VW" anyway, and that obviously does not change as a result fo this campaign. Either way, I would be surprised if this name change lasts beyond the end of the decade.
|
Yep, this is the automotive equivalent of IHOP changing its name to IHOB.
Nothing more than pure marketing and a chance at garnering attention and hype towards their EV's, especially since the reception to the iD4 has been primarily lukewarm and quiet compared to rivals like Ford and Tesla.