Quote:
Originally Posted by goj
Social media presence is a massive part of consumer business now whether you like it or not...
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I really don’t mind that BMW is expanding into modern media and younger consumers. I’m mainly surprised they think it’s worth the effort for the last of its kind instead of staying true to the conservative fossils that is stuck in the past of what these cars and marketing has been and according to them “should be”.
With the next gen likely adding another 500 lbs of batteries and stuff together with a 3 or 4 banger that seems like a more natural time for radical marketing changes. But what do I know
