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As I pointed out in another thread, part of the reason I think they're doing this is to streamline their build process; if most electronic options are installed as standard, that cuts down on the cost of developing multiple options in some cases. You just include the hardware and then order the functionality a la carte. I personally am ok with this as it allows people to pick and choose certain options without having to order a brand new vehicle in order to get it.
For example, the car will come with all hardware for Driving Assistance Pro from the factory, but you pay $1000 (or however much) to BMW in order to turn on the functionality. Or, lets say you're going on a long trip and would like to relax on the drive there, you can just purchase the functionality for a month (or perhaps a free trial) and then it gets turned off. Instead of having to buy a brand new vehicle to get that functionality, you just order the function via the BMW app, and you're done.
Tesla started this trend. BMW is running with it.
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