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      10-28-2020, 03:13 PM   #64
shoei
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Drives: MW Vespa w/pink racing stripes
Join Date: Nov 2007
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Quote:
Originally Posted by scoale View Post
Quote:
Originally Posted by shoei View Post
This. It's exactly what happened to Harley Davidson and to some degree, Cadillac, but they have rounded the corner with the Escalade. Blackberry is another prime example when you don't "evolve"...

I can see what BMW is doing and it makes sense. You don't have to like it but know it's a smart move on their part. We, are all growing older, are older, or just don't care about the same things. We tend to look at things from OUR perspective - as car enthusiasts. We are but a small sliver in their car sales. Move the needle we no longer do anymore.

KITH is a very well known sought after designer brand. Might not be your cup of tea but again, if you thought BMW is marketing to you, then you are sorely mistaken. Even their collabs make money. Kith x Jordan sneakers go for thousands of dollars. Hell, the BMW / Kith license plate frame (looks just like the usual BMW license plate frame but says "KITH" instead of "BMW" goes for $185 and no it's not carbon fiber.

Porsche is doing the same thing, as are other brands and I'm not just talking about automotive industry. This happens ever so often, slowly and methodically. Y'all just don't remember things changing way back when, probably because it's been awhile and it happens gradually. You are becoming your parents / grandparents. Remembering growing up hearing some family member saying - "the music/tv/athletes/et all in your generation is crap..." If you have found yourself saying something similar, congratulations, you are no longer the sought after demographic, lol... Gotta lock in the generation that is just learning to drive, because they're going to be around a lot longer than we are...
If BMW is not marketing to me, they are mistaken. I may not be a kid but I own three of them and I have the cash to buy them NOW, not just twenty years from now. As others have said, you need to be able to do both and I think BMW is trying.
Of course they are marketing to both / all. Still have commercials of the nice suburban Caucasian family with the BMW's, don't they? It's not like they're making KITH x BMW for martha Stewart's crowd.

A lot of people seem to take this personal, like BMW / Porsche et all woke up and said - "fuck Scoale... we're only going after the preteens and those that can't afford it yet... You already answered why they're marketing to all... You said - "I have three bmw's and I can afford it now not 20 years from now..." Exactly... 20 years from now, THEY will be the majority market. They need to entice them from 20 years of age and onwards. They are the future / about to be present market. Chances are, some of us won't be around in 20 years, lol...

Cadillac. It's all I have to say. They are working feverishly to avoid that, as are most brands... This is 100% business and not personal. Some of y'all act like BMW just cheated on you... Think we got bigger concerns in the world currently besides who a vehicle manufacturing is catering their marketing too...
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