Quote:
Originally Posted by shoei
This. It's exactly what happened to Harley Davidson and to some degree, Cadillac, but they have rounded the corner with the Escalade. Blackberry is another prime example when you don't "evolve"...
I can see what BMW is doing and it makes sense. You don't have to like it but know it's a smart move on their part. We, are all growing older, are older, or just don't care about the same things. We tend to look at things from OUR perspective - as car enthusiasts. We are but a small sliver in their car sales. Move the needle we no longer do anymore.
KITH is a very well known sought after designer brand. Might not be your cup of tea but again, if you thought BMW is marketing to you, then you are sorely mistaken. Even their collabs make money. Kith x Jordan sneakers go for thousands of dollars. Hell, the BMW / Kith license plate frame (looks just like the usual BMW license plate frame but says "KITH" instead of "BMW" goes for $185 and no it's not carbon fiber.
Porsche is doing the same thing, as are other brands and I'm not just talking about automotive industry. This happens ever so often, slowly and methodically. Y'all just don't remember things changing way back when, probably because it's been awhile and it happens gradually. You are becoming your parents / grandparents. Remembering growing up hearing some family member saying - "the music/tv/athletes/et all in your generation is crap..." If you have found yourself saying something similar, congratulations, you are no longer the sought after demographic, lol... Gotta lock in the generation that is just learning to drive, because they're going to be around a lot longer than we are...
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If BMW is not marketing to me, they are mistaken. I may not be a kid but I own three of them and I have the cash to buy them NOW, not just twenty years from now. As others have said, you need to be able to do both and I think BMW is trying.