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      10-28-2020, 01:41 PM   #52
patsbimmer1
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Drives: E90 SSii M3
Join Date: Oct 2014
Location: North Prairie, WI

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I couldn't imagine being so outraged by co-branding with a company that hasn't committed any atrocities against humanity (that we're aware of) that I would absolutely abandon a brand. BMW has historically stepped out of their customers comfort zone and done "controversial" marketing with things like art cars or other art installments. BMW is investing in current and future customers just as they always have. BMW has never been shy about being an aspirational lifestyle brand by doing things like adding new vehicles to the cover of videogames, co-branding with Puma and sponsoring esports teams. They also keep the grumpy old men happy by maintaining a longtime sponsorship of the PGA, the Olympics and Louis Vuitton. Individual demographics change regularly and BMW is investing in that life cycle.

There's plenty of other reasons to go spend your money somewhere else but BMW doing some marketing with a company that sells over priced t shirts and shoes isn't one of them.
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2011 e90 M3 DCT - Current
07 335i Stella *sold*
97 328i Lola *sold*
95 325is *sold*
93 nissan 240sx KA-T *sold*
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