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The 1M was manual only and it sold way better than any PDK E92 M3 or PDK 135i when they were available in the showroom!
The main thing is packaging.
If they can do some unique engineering on the more focused variant with a manual gearbox and make it very desirable but pricing it below the CS, it will absolutely sell. The point is the they seems to have lost the ability to create something new and exciting for customers to charge into a showroom and tell the sales guy to 'just shut up and take my money'!
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