Quote:
Originally Posted by F32Fleet
VW Phaeton was a Bentley at a fraction of the cost.
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Exactly why the Phaeton was sales poison:
Nobody wants a budget bentley or high-dollar volkswagen. That strategy didn't work the first time when it was called the Chrysler TC in the late 80s which was a cheap Maserati.
BMW is betting that new-to-the-brand buyers (esp in China) will outnumber fleeing existing customers ... FYI BMW: just like budget luxury cars, that strategy has never once worked.