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      10-30-2020, 03:23 AM   #18
Artemis
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Drives: BMW M2 Competition
Join Date: Jun 2011
Location: Belgium

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Quote:
Originally Posted by WXdrivefun View Post
So the new BMW G80 and G82 (M3/M4) is set to officially be released very soon. Anyone upgrading to the new M3/M4?
Food: there are dishes you (instantly) like and dishes you (instantly) dislike, no matter how hard the kitchen did its best and no matter how much the restaurant keeps repeating how great the dishes are and that "you will start to like it" and that "it's better when it's right in front of you and when you taste it".

Personally I don't like the G80 M3 / G82 M4 dish. Can't see myself ordering it. At best, full black to obscure a little some questionable design choices. But still: too big, too bloated and design-wise too polarizing for my taste. Trying too hard to change for the sake of change, as if it's like an e-mail written in capital letters only (those get me a cringey feeling and "chill, brother/sister" thoughts).

Forcing customers out of their familiar comfort zone: remember Microsoft radically redesigning its Windows user interface with Windows 8 (including the 'sacrilege' of deleting the iconic 'start menu') or Porsche going 4-cyl only with lawnmower sounds on its 718 Cayman: many dissatisfied/disgruntled existing and potential customers + fixing this with a later iteration. Sometimes too much is too much.

And regarding design: car manufacturers should never forget 'the family factor': show pictures to your significant other or kids and ask for their opinion to test the waters. I also did that with the G80 M3 / G82 M4 and the response was outright negative. Quite a difference compared to their reaction to pictures of an F87 M2 or F87 M2 Competition.
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