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It is interesting time for car shoppers and the manufacturers. Hopefully we will see some interesting lessons learned.
Some people see things as must haves while others don't. Maybe car manufacturers can leverage this to make options more plug and play in the future. Make it easy to add a HUD, SiriusXM, etc after build. Then have a sales opportunities around these additions after build.
Other than having to get Summer Tires on my X3, a number of subtractions could have been made and I would have been perfectly fine. HUD, Sirius, Lumbar, Touchscreen are all items that I would have considered giving up. The M40i engine and driving still would have won me over when compared to a loaded Mazda CX9 (which was in my test drive).
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