Quote:
Originally Posted by advantage20
A missed opportunity of showcasing BMW's 4WD system name on a top-of-the-line model, in light of strong competition from Audi's Quattro on the road and especially in the average buyer's subconscious, which will spontaneously and consistently name it as the absolute benchmark.
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A few good points made. But this one I have a question:
Apparently I have to categorize myself into the "average buyer" as I'm honestly not aware of the key difference between the M xDrive and the none M except for the obvious integration with the electronic M differential which the company has touted for generations with the RWD cars already. Is there anything I missed with the M?
Also, Audi the competitor hasn't been trying to differentiate (on a marketing level) the mechanical AWD found with FM longitudinal engine layout cars, from the electronic AWD with transverse engines. Audi calls both Quattro, despite of essential differences.