Quote:
Originally Posted by Jimjamz
BMW has definitely stared down the grill haters.
Here's the thing though - most complaining are going on about their love of the older designs and their dislike of the new colours, partnerships with lifestyle brands and hyper aggressive grills.
BMW knows full well the M3 makes its brand. Future generations are giving up on cars. You have to appeal to them to give your brand legs going forward. And they are doing that ten times over - after all they only get to launch a new M3 every 7 years.
The older M buyers can retreat to a M5 or SUV or go back hardcore to a M2. The brand will live on through their hyped up M3 marketing.
And that's why they're smarter than the complainers.
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M3 no longer makes the BMW brand. Look at SUV sales compared to sedan car sales.
BMW is actually not taking much of a risk at all. BMW knows that the M3/M4 are low sales volume cars, also they know that BMW performance enthusiasts will be less likely to move to AMG if they are repeat M car buyers even though the grille is not great looking because M car buyers are more loyal.
BMW is already back tracking on the grille. When did BMW M3/M4 have unique grilles from other series cars? Never, and they only said that this grille will be specific to M3/M4 and 4 series because of the backlash. They didn't say this out the outset. BMW always used the 3 Series to introduce new designs and then move it to other series but because the hate for the grille they are obviously taking a step back.