[DecemberStorm]

i mean are ppl gonna be happier if they partnered with the cliche watch brands or some luxury designers like what maserati does?

Just like the grille they are trying something different to , and it's 150 unit limited run that's already sold out. It got the social media buzz and 14 pages of discussion on our enthusiast forum, goal achieved.

I don't think the actual buying demographics is changing much but it's about reaching out to more people, and if they see fit to spend the $$ to do the marketing then all power to them.