Quote:
Originally Posted by solstice
The inevitable move to hybrids and EVs got to be a challenge for a brand which Motorsport fame is closely connected to brilliant and powerful ICEs. How do you keep that alive with engines types (electric) having little to no character difference and likely 3rd party sourced? If BMW was forced of one reason or another to source a new DCT the time to recoup the investment would maybe only be one model taking the coming of hybrids. Not an easy request to get through the bean counters.
|
In no means do I want to sound patronizing, but I believe any major challenge you overcome while retaining your own philosophy becomes a huge asset for the future.
This feels like BMW is intentionally avoiding the challenge altogether. They need to invest in making icons that can rival 918 and trickle down the motorsport DNA instead of pleasing bean counters who cannot offer any vision for future models other than financial plans.