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Originally Posted by wtwo3
Ok... so your idea of a significant representation of individuals is based off anecdotal evidence from browsing Youtube, IG, and Tik Tok.... Great.
People would be "dogging the restyling" regardless of what was to come out, happens every generation. Oh and by the way, it's not only the traditional demographic that's been dogging the style.... you should know.... you seem to do all your research on Youtube.
It's the marketing that's really taken a turn for the worse, and there's no harm in discussing how ridiculous it's been. There's various ways a brand can go about trying to increase its market share. BMW seems to have taken the "even bad press is good press" route, which to me, is unfitting of a luxury brand and cheapens the experience.
Ultimately people will buy or won't buy... but this is a forum for discussion.
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Fair enough but I’m not talking about anecdotal evidence. The fact of the matter is that those of you who are complaining just don’t understand how social media works and the impact it has on the younger generation. So what some might not be able to afford a G80 but they may be able to afford an E92 and now a F80. What I’m saying is your thought process is severely limited. Let’s move away from social media for a bit. A lot of complaints also came from the partnership with KITH (again lack of understanding). So because some of you feel BMW isn’t addressing your concerns and your concerns only then marketing is a failure. Your last sentence says it all. It cheapens the experience, but who’s experience? Get over yourselves. Seriously. Those who do social media, and are into high end urban clothing can easily afford this stuff. Case in point I sold 6 pairs of Jordan’s and those 6 pairs of sneakers covered the cost of my CF Seats. Just because you’re not into what BMW is doing doesn’t make it wrong.