Quote:
Originally Posted by Ibiza
BMW M is a niche product line and with the pressure to cut corporate costs to pay for EV R&D, there will be unhappy customers— BMW AG is prepared for this. Time to embrace and accept that 6MT is yesterday's news.
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I don't believe this is entirely true. The EV R&D is being offset by the CLAR architecture and other production consolidations. As true with any company, strategy, customer loyalty, and branding are of upmost importance when it comes to an increasingly competitive market.