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Do any of you ever check automotive trends and notice that sedans and coupes are dying a slow death in the marketplace? It's like some of you expected this new model to look similar to the F80 where it could slowly fade into obscurity while sales numbers continued to shrink. BMW is trying to bring some attention to these cars. I can't recall if it was Motortrend or Road & Track but one columnist stated correctly after the reveal that the worst thing that can happen on a new model introduction is lack of buzz. The entire industry has been talking about these cars and it matters not how controversial it is, as long as it remains a relative topic it's a major win. When these cars start appearing on the street people are going to have double takes and be genuinely curious what the car is. Even if they don't know what to make of it at first sight the fact it got their attention is positive as if it looks like every other BMW it's just going to fade into the background. These cars are going to forever stick out in the BMW lineup going back over the generations and notoriety is better than being forgotten. Now if you don't like it, then don't buy it. It's really that simple and this "direction" is more an attempt at preservation in an ever-shrinking model segment before it gets to the point where every automaker sells CUV's and SUV's almost exclusively.
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