Quote:
Originally Posted by CanAutM3
Pairing with a "lifestyle" brand, WTF . What about pairing with something motorsport for an ///M car
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This.....
The car hasn't even hit the streets yet, however this hasn't stopped the onslaught of variants soon to flood the market. The F8X platform was a precursor to this and it will be clear that the continued focus is away from what made this brand great. Racing heritage and Motorsport derived cars that have now become associated with lifestyle products for the masses. When is the planned KUWTK edition planned for released? Shame on you BMW. Not only have you diluted your product line but your insistence on pushing an already botched design of an icon with the aid of a lifestyle brand is in my opinion quite tasteless.
Sorry, but BMW has lost my interest in their direction.