Quote:
Originally Posted by Penguino
Valid points. But remember, Porsche is. That is why they remain the most profitable brand on a per unit basis: BECAUSE THEY LISTEN TO THEIR CUSTOMERS.
It creates loyalty, which incentivized sales, which increases profit. MB and Audi both went the mainstream way and buyers are more and more cross-shopping them. BMW joined the bandwagon and more and more buys are now cross-shopping BMW. A few years ago, BMW owners would hardly consider cross-shopping with MB or Audi.
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Spot on, i think this year lamborghini might make take the title for profit per unit as units are down like 50%+ for every manufacturer? I know Porsche will not be making their 15% gross profit margin this year per their latest quarterly sales press release but have always led profitability to your points.
The big three are too homogenized at this point and I feel like the goal is to move units, thus the mainstreaming and cross shopping. Still the newest C63 and RS5 will have to improve on a relative basis if they want to stay neck and neck performance wise with the G8x.
The good thing for us as buyers, is even Porsche will need to up their game as a few P-car friends have sold / traded 911s for the C8....one even got a Model S
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