Quote:
Originally Posted by Darth One
All these are fair points and brands do have to reinvent themselves from time to time. Time will tell whether becoming a lifestyle brand is the right decision over sticking to driving and motorsports.
Personally, i have my own lifestyle brands and I’d like to see BMW double down on motoring and do something like take Honda’s place as an F1 engine supplier. But they won’t, and rightly so - hypebeasts are a much bigger market than F1 fans.
But couldn’t they have made the G8x flamboyant but not ugly? Even if your strategy is good, you still have to nail the execution. Lamborghini at this point is more of a lifestyle brand itself, and they don’t make ugly cars.
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Lamborghini still made one of the fastest cars on the Nürburgring, performance and driving emotion still matters to them...