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Originally Posted by Jimjamz
These are pretty compelling reasons in BM's favour. Let's hope they keep the driving experience front of mind now that the specs look pretty similar on paper - it sounds like the key differentiator.
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I believe we forget here that the battle of the near future will be fought with EVs like the i4 M and e-Tron RS/GT. I have the impression that the window of opportunity for the G8x versus RS 4/5 as dinosaurs of the past is already vanishing while we speak. Much of the virtues BMW has vs Audi, because of architectural or component based choices, will perish soon.
Just consider how Tesla was able to rank between serious drivers' cars just out of the blue! Change now with the upcoming generation is not incremental, but disruptive.